Marvel’s launched a viral site for Iron Man 3 asking potential recruits if they wish to participate in a program allowing them to “become Iron Man.” Registration hasn’t even openet, though fans may want to keep on eye on this. Studios of late have been using these virals to forward tickets to special screenings, swag, ect. So it’s worth looking into.
If I had to guess, Marvel’s going to be giving fans their very own, fully function suits of authentic Iron Man armor. Unprecedented, really.