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“HULK FUCK YOUR RUMORS!”

Uh-oh, looks like Marvel might be getting nasty about their leaky ship.

If you keep up with superhero news, you’re probably aware that Marvel has had a real problem keeping a lid on a lot of their big stories and surprises. Not only that but many of the reveals have sourced from the same place, Latino Review, and many of them have proven to be correct. Most recently the big splashy scoop was the outline of what would be happening in The Avengers 2 and 3, and how that concerned Hulk as a central player.

You can read how that plan laid out at the link, but according to the equally reputable Mr. Beaks at AICN, that report –at least the eventual Planet Hulk outline– is not true. In fact, it may be the result of an outright misinformation campaign- an attempt to both discover Marvel’s leak and discredit the outlet by feeding different people different information, and then providing another with the debunking confirmation once some of it gets out.

the-avengers-team-image.jpeg-cropped-proto-filmcritic_reviews___entry_defaultYou also have to consider the possibility that Marvel would alter their plans to regain control of their story and its surprises, especially plans that are still 3-5 years out. That said, the reason Planet Hulk is not happening, according to the Marvel insider, is that the company is too invested in and excited about Mark Ruffalo himself. The idea of removing him from the equation for an all-Hulk-all-the-time story is not an attractive one (or a frugal one, for that matter). This definitely tosses out what we thought we might know about Avengers 3, and it may radically alter what we thought might occur in Avengers 2- it’s all up for grabs once again.

Look, with all due respect to everyone involved, I’m not super fond of the recent escalation in fanboy scooping and studio combat of late. We’ve got a film journalist hustler building a brand on these scoops, and otherwise engineering a cult of personality around himself while a studio bends over backwards to regain control of their announcements. Everyone is doing what they’re supposed to do at the end of the day, but ultimately it’s a whole lot of noise that has very little to do with movies, or how much we enjoy them.