JJ Abram’s production company Bad Robot created a YouTube account specifically to upload the video below, which is mysterious even for Abrams…

Realizing that Abrams has a novel coming out this fall called S though, you can look back on the video and see it definitely has the timbre of a book trailer.

The novel is a collaboration between Abrams and novelist Doug Dorst, and the description points towards a mystery-box construct in typical Abrams fashion.

“In his first-ever idea for a novel, Abrams conceived of and developed a multi-layered literary puzzle of love and adventure. At its core, we have a book of mysterious provenance. In the margins, another tale unfolds: hand-scribbled notes, questions, and confrontations between two readers. Between the pages, online, and in the real world, you’ll find evidence of their interaction, ephemera that brings this tale vividly to life.”

There are a few other theories out there about what the video might be alluding to, but I’m pretty sure it’s this book. In either case- any interest in whatever it is this trailer is promising? Will you be reading a novel from the rebooter of the Stars, both Trek and Wars this fall?