So let’s run down through some of these various and sundry Super Bowl trailers, shall we?
First up, The Avengers. This is the version extended from what actually aired.
A few more money shots are good for the soul, though it still feels like the movie is built around one big, centrally located, climactic battle scene. I’m getting a Green Lantern vibe in that as the effects finish up we’re getting more big shots as we’d expect, but the scale of the movie looks similar. Iron Man still gets the major action beat, though Hulk gets a nice shot as well. Also, I feel like Sam Jackson is actually putting a little heart into Nick Fury this time around, at least from what I’ve seen.
Hawkeye and Black Widow are still painfully out of place in that awesome rotating hero shot, though the erections I’m sure that shot of Thor helping up Captain America is giving the world’s geeks makes up for it. Looks fun, but it looks fun how every Marvel film has been fun. I just don’t see how people are shitting their pants over a few comic book panels jazzed up with some real-life costumes and CGI. They’ve yet to sell this film on any ideas- you know, Marvel ideas like marginalized heroes fighting even for a people that want to disenfranchise them, or a boy dealing with power, responsibility, and sudden adulthood, or an arrogant playboy facing the reality of what his life’s work has wrought in the world. Right now it’s just porn, and I’m eager for them to sell it from a different angle…
Second, G.I. Joe 2..
I like that this actually goes for a nice, low-key toned action montage set to nice dramatic Jay-Z who, along with Reznor, is going to have a corner on the trailer-music-licensing market here soon. Still, the film barely registers as a film on my neurons. Not much new footage here to change that perception, except WHOABRUCEYOURFACE!
Let loose your reactions to these items in the comments below. More or less excited about these respective blockbusters?
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GI Joe: Rehabilitation or whatever looks very MEH. Avengers, however looks very promising, and I do appreciate the fact that they didn’t F up Hulks look too much. Although I am bothered how in that rotating shot of the Avengers all grouped togeter, the Hulk just suddenly appears, like he was put in there in post. Weird. No discussion about John Carter or Battlesh!t? John Carter looks very pulpy and epic. Battlesh!t looks downright loud and lame.
Um… “like he was put in there in post”? As opposed to what?
You mean they didn’t paint Mark Ruffalo green for this? That’s so fucking lame.
Renn Brown, I think both…The Avengers and G.I. Joe Retaliation look…Awe-Inspiring. I expect…Both, to be in my top…3 for 2012!
Should we really be all that surprised or concerned that the ad that ran for the Avengers during the SUPER BOWL was focused so much on the action? You should be thankful that there wasn’t football footage spliced in between explosions, a la Gladiator (though it DID go on to win Best Picture…). Besides, if they would have given away any plot points in the ad, it would have delighted exactly zero people outside of anyone that wasn’t already sold on it anyway. The point of showing your ad to a gazillion people 3 months before the film’s release to to hook the ones that AREN’T already sold on what is essentially Iron Man 3/Hulk 3/Thor 2/Captain America 2, four sequels in one. If anything, it should try to get the uninterested to check out the previous films in order to GET interested in the new one, and Iron Man blowing shit up and Hulk swatting planes out of the sky is a good hook.
I’m curious if Avengers will get different titles in other parts of the world based on how the other films performed there, like if it will be “Iron Man and the Avengers” in some Asian countries, or “Thor and the Avengers” in some places in Europe. I expect we’ll at least see some character names above the title.
Has anyone seen the story being quietly put out now that Peter Berg was forced (or in the studio-friendly terms, required) to direct Battleship in order to get his Navy Seal film “Lone Survivor” greenlit (which, shockingly, also stars Taylor Kitch)? That is the story now making the rounds.
If only he had held out until after the Seals killed OBL, maybe he wouldn’t have had to whore himself out for Battleship. Oh who am I kidding? They would have just gotten Tony Scott to molest/ruin/overedit Lone Survivor instead.