I will say that two paragraphs in, I spaced out. Between the sans serif font and the all caps, it is killing me. In a related note, I am currently reading a novel where the author pulls a Cormac McCarthy and doesn't put quotation marks around his dialogue. I hate it so much. Standard English is standardized for a goddamn reason.
But in Hulk's defense, he loves Diana Rigg, as I do.