All that money is spent on marketing because it literally costs that much to let everybody know a movie is opening. Bus ads/billboards/TV and internet spots all over the world is really expensive. They're not dumb for spending what must be spent to open a movie. What they spend too much money on is MAKING the film. If they slashed budgets in half (very possible), they'd also be able to spend less on marketing (less money to recoup because of lower budgets).
4/20/14 at 10:53am