Originally Posted by Alan "Nordling" Cerny
I don't see why they just don't play it with the film. Is another 10 minutes gonna kill an audience?
Will not showing it allow a theater to squeeze in another showing? The 10 minutes, I'd imagine, would add up over the course of a day. But I know nothing about these sorts of things.
Also, Anderson suggests it may play in front of the film a few weeks after release; perhaps it's being held back to generate extra revenue. Given the Apple availability, as well as the general confusion surrounding all of this, I doubt that's the case, though.