From the dumb press release of the day:
http://www.eedar.com/News/Article.aspx?id=9
Quote:
| San Diego, Calif. – Oct. 16, 2007 – Electronic Entertainment Design and Research (EEDAR) has just released a revealing new study based on the Microsoft Xbox 360 Achievement System. The study concluded that, in general, game titles that have a higher volume of Accomplishments correlate with both a higher Metacritic Metascore and higher gross sales in the United States. The data also indicated that not all developers are utilizing these design options. In fact, 29% of all Accomplishments are Completion Accomplishments; one of the easiest to develop and integrate – leaving way for additional opportunities within the Accomplishment categories. The new study, Accomplishments Unlocked 2007, conducted by EEDAR, the first company to provide a published classification system for Accomplishments, focused on the Xbox 360 Accomplishment system and the impact it has on Metacritic scores, sales and profitability. The results showed a strong connection between a game title’s diversity of Accomplishment types with that game’s profitability – pointing to the idea that the more diverse the Accomplishments available to the user, the more enjoyable the game, higher review scores, more units sold. “Consumers want their games to include both variety and abundance of Accomplishments,” said Geoffrey Zatkin, COO, EEDAR. “Our research shows that incentives such as Accomplishments impact sales choices such as which game title to buy and which platform to buy it on; they also extend the replayability of a title.”, |
