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Radio Radio

post #1 of 6
11/28/07 at 12:33pm
Thread Starter 
Calling All Chewers!

Okay, here's the deal: I work for a small law firm. One of the firm's partners asked me to put together a 30 second radio spot for a local radio station because I'm a "creative guy". Now, they didn't teach this stuff in law school, but I'm sure I can cobble something together. But I'd love to hear what you guys can think up. How do I advertise my firm in a way that's not like every other law firm commercial you've ever seen? I'm thinking about the old State skit (Don Law, Attorney at Law: "Have you ever gone outside and it is raining?"), but I don't think the old guard would go for that. So, guys and gals, gimme whatcha got.

Oh, and we specialize in real estate and litigation (civil and minor criminal matters), if that helps.
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post #2 of 6
11/28/07 at 12:38pm
"Hello, America. The holidays are coming up and cash is tight. Your neighbor's a real dick and he looks to have deep pockets. All it would take is to just stand in his driveway, when he's backing out one morning. When you're ready to consider such actions, contact us. Mattioli, Mattioli, Birdman and Sons. We're the law firm that cares."
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post #3 of 6
11/28/07 at 12:47pm
"If you're not photogenic enough for The People's Court, why not give us a try?"
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post #4 of 6
11/28/07 at 2:19pm
1st Voice - Val Venis type of guy, saying "Hello, Ladiesssssssss" in a very suggestiive tone.
NARRATOR: "Sexual Harrassment?"
2nd Voice - panicky female homeowner, saying "Code violation? But, I just bought this place!!!"
NARRATOR: "Real estate issues?"
3rd Voice - sirens in the background, freaked out driver saying "I WAS doing the (bleep)ing speed limit, officer!"
NARRATOR: "Moving Violations?"

We can help!!! Mattioli, Mattioli, and Gonzalez - Use Us or We'll Sue YOU!!!
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post #5 of 6
11/28/07 at 2:32pm
Don't forget to start with the local rules on professional conduct...that's going to constrain a LOT of what you can say.
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post #6 of 6
11/28/07 at 2:39pm
Apparently either yelling or using really bad celebrity impersonators is a tradition in radio commercials.
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