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Originally Posted by The Prankster
And it opened to not-terrible numbers, by the way. If the pilot had aired first it might have hung on.
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For a highly-advertised premiere, its numbers were a disappointment. Also, most shows drop off from their pilot (people who try it and don't like it). I found the 'real pilot' to be a decent episode, but an awful pilot (unfocused, with way too many characters and plotlines jumbled together), but FIREFLY was essentially doomed before the title sequence played.
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Originally Posted by bendrix
What is Fringe's hook?
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"FBI agents investigate sci-fi terrorist attacks." Something like that. Also, the plane full of dead people landing itself was a big image to open with. The X-FILES similarities likely were overall a positive as well.
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Originally Posted by neoolong
Isn't it basically that freaky science is being let loose and its up to a crack team of Denethor, Pacey, and FBI chick to stop it and save the world?
By the writers of Transformers.
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Yeah, that works too (I'm trying to pretend the last line wasn't actually part of the ads).

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Originally Posted by The Prankster
"A western in space" is a hook as much as it's a setting.
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It really isn't. You need to suggest to the viewer what might actually happen in the show (the pilot at least). You need to present the core conflict or reason to watch. "Western in space" is incomplete - it doesn't tell you anything about the people or the challenges they will face.
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| I'd argue you keep moving the goalposts as to what a "hook" is, exactly. |
I promise I'm not.

If we were to play "Which of these things is not like the others?" (complete with music), Whedon's latest 'hooks' would stand out, and not in a good way.
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| If you want something more specific, how about "The Outlaw Josey Wales in space"? Or "disillusioned post-civil war southerner turns to crime...in space?" I really don't think it's that hard to summarize. |
The fact that we can come up with so many different ways to sell the show tells me that Whedon did a poor job in selling it himself.
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Originally Posted by DaveB
See, there's a hook that the show actually had to overcome to become as popular as it did.
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I'd argue that the hook was a net positive, as it stuck in the mind of the potential viewer, and did give them an idea of what they would see. But that's not important to my point - that Whedon used to know what a hook is.
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| I guess what I'm saying is: don't put too much stock in "the hook" conjuring an audience. |
Having a hook doesn't guarantee that it's a good one. It also doesn't mean people will like the show once they try it. It also doesn't prevent outside events (like competition) from keeping viewers away. But you simply must give people a reason to try your show that first time, so if you don't have a hook at all, you're sunk.
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Originally Posted by Malloy
"Mindwiped girl goes on different assignments" was easier to latch onto than "Science-y stuff with Pacey".
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That's kind of a straw-man phrasing, no? Even still, your description of DOLLHOUSE lacks a central conflict. It has an idea, but no focus... is she a captive or a volunteer? Is she working for the government, terrorists, a corporation? Are these assignments good or evil? Are they spy stuff, prostitution, babysitting... what? Obviously, you don't want to give all of that away in the premise, but you have to give something. "Mindwiped" is a very foriegn concept to, I assume, everyone... I can't imagine what it would be like to have my memories repeatedly erased... so you can't count on that to draw people in on its own. "girl goes on different assignments" seems accurate, but is a blank.
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Originally Posted by DaveB
She's definitely the make or break element, but it's hard to say which way it'll go.
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I agree that the quality of the show rests on her, but I don't think she's a draw, so whether people try DOLLHOUSE or not won't be based on her. Whether they stick around, sure. But if Whedon & FOX fail to pull an initial audience, Dushku will be irrelevant.