Quote:
Originally Posted by kartaron 
The highest grossing theatrical releases is not an honest measure. Total receipts well after the DVD release minus costs (including marketing) would be a much better measure of what was truly successful. A suit would not only know that but have access to the numbers as well. Suits greenlight R rated movies all the time.
Suits cut and reshoot entire movies because the test audience thought the movie wasnt funny enough, or didnt like the lead's fake accent... Ratings are only one measure.
Besides, what solution is offered? Shouldnt audiences be able to know what potential objectionable material is in a film? Or studios (who finance the film) care what the potential audience might find opjectionable? Or theaters use a marking system generally accepted by their customers?
I think its a bit ridiculous to keep complaining that a subjective marking system is subjective. I dont even see the sense in arguing that.
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We should have an FAQ because this stuff keeps getting trotted out.
1) All movies make a profit. It is a rare film that does not make a profit. With TV, DVD, airplane, foreign, etc, almost every film eventually turns a profit. What the studio guys care about is turning that profit right away, in a theater. See, they might not be at their job when EXPLOSION THE MOVIE finally turns a profit in ten years because they got fired when EXPLOSION TEH MOVIE bombed.
2) Hollywood is a fucked up business. It's just as much about perception as it is about numbers. Being number one domestic is important. Doing well domestic is important. Getting nominations is important. This isn't all bottom line shit, it's high school shit, and this is what makes the weird town turn.
3) No director signs a contract saying he will deliver a movie with a guaranteed number of laughs or a guaranteed score from the test audience. They do sign contracts saying they will deliver movies of a certain rating.
4) The rating of a movie not only impacts the potential size of an audience but how it can be marketed. You can put TV ads for R rated movies on at certain times. No newspaper will carry ads for NC17 movies. And because R rated films have a lower ceiling, generally, the studio puts less muscle behind them anyway.
5) You can trot out exceptions to the rule all day, but the truth is that the studios don't want to release a movie that has a limited audience. They'd rather an R than an NC17 and a PG13 than an R. EVERY TIME. (Except prestige and low budget pictures. Bring your movie in very cheaply and you'll have more leeway, since your budget will be under whatever the bean counters see as the R rating ceiling).
All of this, by the way, is why a rating needs to happen for soft R movies like ONCE. A PG-15 or something just makes a ton of sense.