Quote:
| How they die and others survive |
I'll go out on a limb here and say that it may have had something to do with spending money to buy the rights to an incalculable number of seemingly interchangeable Asian horror films when said money could have been spent on a slightly more diverse product line, or even on better marketing for a smaller number of interchangeable Asian horror films... though it is well worth mentioning that Tartan's art department was usually leaps and bounds above their competition. Maybe they should have spent less money on being
EXTREME and more money on buying interesting and/or good movies to release. Most of the distinctive stuff in their catalog got lost in the shuffle, trampled under the feet of a million
EXTREME ghosts with long, dark hair covering their faces. It bears mentioning that, if my info is correct, their best selling title is OLDBOY, and not one of their million horror titles. Don't get me wrong, some of the horror titles were good calls to release, but it seemed like they'd release anything at all containing girls with long black hair acting creepy.
As for Dragon Dynasty maybe not being in good shape - well, it's the Weinsteins who poisoned the well when it comes to releasing Asian films in the US, so don't look to me for sympathy for anyone associated with those fucking scumbags. They took a cue from New Line's medium-sized success with RUMBLE IN THE BRONX, dubbed, rescored, and edited, and never quite understood the much larger success of the uncut, subtitled CROUCHING TIGER, HIDDEN DRAGON, no matter how often they tried to duplicate it. To be fair, neither did the people who released CROUCHING TIGER, HIDDEN DRAGON, though they get credit for coming a little closer.
The Weinsteins created what appears to be a now-permanent association in American minds (both audiences and studios) between Asian cinema and direct-to-video shit, by actually turning Hong Kong's golden years
into direct-to-video shit, with shit titles, shit dubbing, and some of the worst, most utterly shit artwork ever to emerge from a company of that size. This started a trend of Asian films tending to get the most godawful packaging this side of the DAY OF THE DEAD remake. I'll never forgive them for this, no matter how hard they try and undo the damage by pillaging the core people from Britain's now-defunct Hong Kong Legends label to create Dragon Dynasty, and hiring artists with a bit more taste, if not exactly talent, for a portion of their cover art lately. They remain capable, however, of depicting Jackie Chan with
cars coming out of his dick for no reason even loosely related to the (retitled) film depicted - which, though you'd never guess it from the art, is a comedy. The comedy version of the art is equally bad if not even
worse. Who wants to
watch something that looks like that?
And speaking of that, why didn't they
start by using Dragon Dynasty to undo the damage they've done? That would have generated a lot more goodwill than going immediately back to the bad old ways with the butchered, rescored, retitled THE PROTECTOR... or TOM YUM GOONG, to people who aren't fucking idiots. All that did was prove to the core audience for these films that they might talk a good game, but they can't be trusted to do right. They
still haven't re-released a single Dimension title they kept the rights to - though TAI CHI MASTER (TWIN WARRIORS in Dimension-speak) is at least coming soon, for a grand total of ONE restored re-issue of a movie they ruined before. And where the fucking shit is FIST OF LEGEND? For all the yapping they've done about it, I suspect that when it's finally re-released it'll come in a tri-pack with KILL BILL: THE WHOLE BLOODY AFFAIR and DUKE NUKEM FOREVER: THE MOVIE. We'll see a cure for AIDS first.
I hate to say it, because I don't want to see these companies fail (for purely selfish reasons)... but you reap what you sow. And now, on an incongruous note, I'm off to buy Dragon Dynasty's HEROES OF THE EAST and COME DRINK WITH ME.