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Apple's WWDC 2008: June 9th, EST10am

post #1 of 36
Thread Starter 
Well, here we be again. Mere days to go before another roller-coaster ride of excitement and disappointment.

It's seems like it's going to be all about the iPhone on Monday.

First, there's the almost pre-determined unveiling of the 3G iPhone. Additional features may include GPS, a better camera, a second front-facing camera for video conferencing, a capacity bump to 32GB, longer batter life, a non-recessed headphone jack, and a redesign to the form factor.

Next, there's the 2.0 iPhone software [also for iPod Touch] with pretty much unknown improvements to the OS.

Finally there's the AppStore, the new environment for selling 3rd party applications for the iPhone.

There are minor rumors of a split of the iPhone line into a standard and a "Pro" version, but these have been ranked pretty low on the plausibility scale.

There have also been nagging rumors of another device, either a larger form-factor iPod Touch or very small Mac- essentially a "tablet" driven by either the Touch or full OSX. These are also considered pretty shaky.

As usual, you can catch a live coverage from most tech news sites. Though I've found either macrumors or engadget tend to provide the best coverage.
post #2 of 36
With an up to 32gb I don't think I'll be able to resist getting an iPhone.
post #3 of 36
I can wait, cause I just got a BlackBerry at work.
post #4 of 36
Quote:
Originally Posted by MikeShaynePI View Post
With an up to 32gb I don't think I'll be able to resist getting an iPhone.
it might be $600

i'm just wondering though, wouldn't Apple have to get all these various permissions from the government to get a 3G license for the phone? We would of heard about it before hand. If the 3g phone doesn't come out, I'd BUY BUY BUY some apple stock, because everyone and their mother is predicting it will come out.
post #5 of 36
Thread Starter 
But it may also be subsidized this time.

As for the approval thing, according to a couple of articles I read a month ago, you can ask the FCC for confidentiality on submissions. Plus, this isn't a new product, it's just has a 3G chipset, so the approval process isn't as daunting.

I think it would be a minor miracle if Jobs is able to announce the 3G iPhone on Monday and say that it's "available now". The most compelling evidence that it won't be available until later in the month is vacation blackout dates for AT&T employees.

Last year AT&T employees were asked to not request vacations from June 15th to July 15th. The iPhone was released on June 29th, 2007.

A similar memo was sent out in May of this year, indicating a no-vacation blackout from June 15th to July 12th.

Unless this is a spectacular misinformation campaign by Apple, don't expect to see the new iPhone for sale on Monday.

On the other hand, if the 3G iPhone isn't made available for sale until June 27th, it will have been 7 weeks that the iPhone has been completely unavailable. Either a very bad idea for those who wanted to buy and ended up buying something else, or very good from a fervor standpoint- there'll be almost as long a lines this year as last year!
post #6 of 36
I'm still hoping for a keynote presentation on par with the 2006 one, when they dropped both Leopard and the iPhone on the audience. The excitement was overflowing.
post #7 of 36
Obviously 3G is a reasonable expecation, but I honestly ain't cussing the Edge Network when I use my iPhone. I can browse and check e-mail with relatively sufficient speed and unless there's a very generous upgrade discount for current owners I don't see myself plunking down the cash for a new one anytime soon. What I'm more excited about is the 2.0 firmware upgrade. Very anxious to see what makes it a 2.0 as opposed to just 1.1.*
post #8 of 36
Quote:
Originally Posted by JGButler View Post
Obviously 3G is a reasonable expecation, but I honestly ain't cussing the Edge Network when I use my iPhone. I can browse and check e-mail with relatively sufficient speed and unless there's a very generous upgrade discount for current owners I don't see myself plunking down the cash for a new one anytime soon. What I'm more excited about is the 2.0 firmware upgrade. Very anxious to see what makes it a 2.0 as opposed to just 1.1.*
I know what you mean. 3G sort of makes me want the new one but I cant really justify that kind of price for one or two new features unless their is a discount for upgrading a pre-exsisting iPhone. Sadly, I doubt that'll be the case though so Ill probably wait the price goes down until I can convince myself its worth the switch.
post #9 of 36
Networks being allowed to control the price of the handset would be a godsend.
post #10 of 36
Thread Starter 
Apple Store is pretty much down globally.
post #11 of 36
Credit card out and ready for action. Heh. This is gonna be sweet. So glad I waited. I was really itching during the last keynote to whip out the plastic, but I'm glad I waited for the 3G.
post #12 of 36
By the way, is this streaming somewhere, on TV, etc?
post #13 of 36
Thread Starter 
nope. Just the text and photo updates until Apple posts it in a couple of hours
post #14 of 36
Damn. Reloading Gizmodo and Engadget every few seconds is getting annoying. Why no live stream, why!?
post #15 of 36
Thread Starter 
post #16 of 36
Wow, this is boring. Just announce the new iPhone dammit.
post #17 of 36
Thread Starter 
This is a developers conference guys. People always think these are about new product announcements when they're not....
post #18 of 36
I have a feeling the iPhone will be the "One more thing..." this year.
post #19 of 36
I was at JavaOne a few years ago and WWDC was going on the same week. One of the cool things was that they drove some of the people to the Apple HQ.

But yeah, dev conference, difference audience. Although dev conferences do usually have some measurement of announcements of interest to the general public.
post #20 of 36
200 bucks for the new iPhone (8gig), 300 for 16gig. Nice!
post #21 of 36
Hooooly shit. The 3G speed increases are amazing. Coupled with the price drop and new GPS features this is huge. Damn you AT&T! Why must you be the only provider?!?

http://www.engadget.com/2008/06/09/s...rom-wwdc-2008/
post #22 of 36
Quote:
Originally Posted by 11thIndian View Post
This is a developers conference guys. People always think these are about new product announcements when they're not....
Old Biff Voice: You sound like a damn fool when you get it wrong.


EDIT: well 11thindian's statement says it's not "about" new product annoucements which I suppose doesn't negate the fact that there could be product announcements. We just had to wait through all that boring development stuff first.


No 32gb iPhone? What the fuck?
post #23 of 36
Quote:
Originally Posted by MikeShaynePI View Post


No 32gb iPhone? What the fuck?
Maybe they're holding off on that one until January, to get back to the higher price points while mixing in the rumored iPhone Nano or whatever it may or may not end up being.

Either way, I'm guessing there's going to be a bit of a mad dash to get these things when they become available. There are basically 3 camps here. People who were holding off on hopes for the 3G iphone before diving in (like me), people who will find the new, lower price enough incentive to get one, and people who already have iPhones that may be eager to make the upgrade (I already know some). I know I want one, but I wonder if I'll be able to get one easily... Ha!
post #24 of 36
I don't see how selling these fuckers cheaper is going to help with the supply problem we've been having.

Still. Buy 'em up in bulk people. Plenty of profit to be made here.
post #25 of 36
Argh. Wonder if they'll have a similar upgrade deal when the next one that actually does have 32gb of space and a front facing camera as people kept discussing as being in this one.
post #26 of 36
Now this sucks donkey balls: in store activation only.

Quote:
We just talked to AT&T's President of National Distribution Glenn Lurie, who gave us all the pricing and activation details for the iPhone 3G, which won't be getting special treatment anymore. It will be using all AT&T's standard voice and data plans, which means $30 for unlimited 3G data for consumers, $45 for business users, on top of voice. Also, no in-home activation for iPhone 3G—it does require a two-year contract, and it will have to be activated in store (at AT&T or Apple Store), which takes 10-12 minutes, meaning that first day line is going to SUCK. And you will have to camp out, since there won't be any online ordering at launch—and Glenn was mum on how many phones there'd be to go around.
post #27 of 36
I feel less bad about having bought a 1st gen the day before they went 'out of stock' at the Apple store now.
post #28 of 36
FUCK!

I live abroad, already sold my old iphone and this is what happens?!

Way to ruin my day AT&T, hope your plane crashes, peace fucker.
post #29 of 36
Quote:
Originally Posted by Nelson View Post
A lot of chatter on the internet about Apple reps saying that this isn't the case. It's going to be interesting to see what happens with that. Especially given the implications for gift-giving, etc.
post #30 of 36
well, I know what my next phone is gonna be!
post #31 of 36
Thread Starter 
Rogers in Canada requires a 3 year contract to get the $199/$299 price, and you can't buy the phone without the contract- so it's sort of a no-option scenario.

People are complaining like the dickens, but an exclusive contract is only smothering if you have another alternative, which we in Canada don't. If you want the iPhone, it's Rogers/Fido- locked or unlocked. And with any serious national competition at least a year and a half down the road, a 3 year "exclusive" contract becomes more like a 1.5 year exclusive contract- and that's IF there's an alternative national GSM carrier by then.
post #32 of 36
Well if anyone wants to sew their balls to AT&T for 2 years, be my guest.

I might just have to buy it from another country where unlocked phones are required just to compete.

Lets see what blackberry is doing.

edit:Huzzah
So buy a phone, activate a contract, pay $175 cancelation fee plus first month. Hmm I think I might be okay with this.
(I travel a lot, so an unlocked phone is needed)
post #33 of 36
Eh. I was in a 2 year contract with them up until a month or so ago, so I guess I don't mind signing back up. What bothers me is the lack of incentive to sign the contract. When I did so before I got the RAZR for free, or at least super cheap. I wasn't paying full price for a phone AND saying I had to use it for the next two years.
post #34 of 36
Jobs' WWDC Keynote in 60 Seconds:
http://www.youtube.com/watch?v=dGY28Qbj76A
post #35 of 36
iPhone 3G: the details you never wanted to know:

Quote:
By now even your grandmother knows what Apple announced today. But what about the fine print? What about the $199 and $299 pricing? Well, as some of you might have guessed, those prices are only with contracts with a carrier. We just got a hold of an internal AT&T email to store managers and it details almost every single detail of Apple’s iPhone 3G. Here’s a list of the most important/interesting points we found, followed by the entire email:

iPhone 3G will be activated at point of sale when the device is purchased in store.
Return period has been changed from 14 days to 30 days
$199 and $299 pricing is for new activations or qualified upgrades with a 2-year agreement
2G iPhone data rate plans will remain available for 2G device suntil further notice
The new iPhone 3G data plan is $30/month and includes unlimited data and visual voicemail
There is not a no commitment price. This means you can’t just walk in and bang $500 on your credit card and walk out.
If you are an existing iPhone customer in good standing, you will be able to extend your contract for two years when the iPhone 3G launches and get the ill-na-na $199/$299 price point. Doesn’t matter when you bought an iPhone either.
AT&T and Apple stores “unbrick” the iPhone 3G at time of purchase, but for some reason if that doesn’t happen, you’ll be required to use iTunes at home.
Pre-paid and Pick Your Plan will not be allowed on iPhone 3G
Device purchase limit remains at (3) per customer in AT&T stores.
2G iPhones to remain as demo models in AT&T stores “until further notice”.
AT&T stores will get rate brochures, 22 x 28 posters, and window banners
Launch day will mirror last year’s launch. This includes extended store hours, crowd controls, etc. Security will be provided to stores requesting armed police or guards.
AT&T is working with Apple to roll out GPS-enabled applications.
There you have, folks! Almost everything you wanted to know, and a lot of stuff you didn’t. Full email is after the break!


AT&T and Apple today announced that the iPhone 3G will be available in the U.S on July 11. iPhone 3G combines three products into one small, lightweight device: a revolutionary mobile phone, a widescreen iPod, and it puts the Internet in your pocket with the best e-mail, web browsing, search and maps applications ever on a mobile phone.

The new version of the iPhone harnesses the power of AT&T’s broad and powerful 3G mobile broadband network, which offers 3G mobile phones download speeds of up to 1.4 Mbps.

Key Device Features:

Operates on Wi-Fi, EDGE, and 3G networks
New enterprise e-mail capability with support for Microsoft Exchange ActiveSync
New iPhone software development kit (SDK) to support new innovative applications
Note: 2G iPhone customers will be able to download the iPhone 2.0 software from iTunes which enables new features such as access to corporate e-mail via Microsoft ActiveSync.

New Activation Process and BRE:
The iPhone 3G will be activated at point of sale when the device is purchased, in store. The BRE period will change from 14 days to 30 days and will require the device to be returned to place of purchase before service is cancelled.

Pricing and Plans
Device Pricing:
$199 8GB and $299 16GB for new activations and qualified upgrades with 2-year agreement.

Data Plans and Pricing:
The iPhone 3G will be activated on existing AT&T voice rate plans, but new data plans have been created for the 3G device.

All iPhone 3G customers are required to have one of the new data plans and qualifying voice plan.
Customers intending to use the iPhone 3G for access to corporate e-mail, business applications, or access to corporate intranet are required to activate with Enterprise Data Plan for iPhone.
The 2G data rate plans will remain available for 2G devices until further notice.
IRU service discounts for both voice and data pans will apply to iPhone 3G, but not 2G iPhone.
CRU service discounts for voice and data will apply to both 2G and 3G, when on a qualifying data plan.
IRUs will not get a discount on device purchase for 2G or iPhone 3Gs.
Data Pricing will be as follows:
Consumer Data Plan (must be added to qualified voice plan):
$30 - Unlimited Data (E-mail/Web), includes Visual Voicemail

Enterprise Data Plan (must be added to qualified voice plan):
$45 – Unlimited Data with personal and corporate e-mail, web, includes Visual Voicemail

Upgrade Eligibility and Qualified Upgrade Pricing
Upgrade eligibility will be determined based on standard upgrade eligibility rules. Customers must be upgrade eligible to receive the qualified upgrade pricing. However, not all customers will be qualified upgrades. AT&T has not determined the price of the 3G device for non-qualified upgrades.

All customers will be required to sign a 2-year agreement. There will not be a “no commitment” price for the iPhone 3G.

Note: When the 3G device launches, all active postpaid customers in good standing with a 2G iPhone will be eligible to receive the qualified upgrade pricing for a 3G device regardless of service tenure. (Customers that would not otherwise be eligible due to tenure will be made eligible at launch).

Activation Process
The new 3G device will be activated in store in both AT&T and Apple stores. Customers must accept AT&T and Apple Ts & Cs, sign a 2-year agreement, and select the data plan for the iPhone 3G before leaving the store. The current iTunes activation process will no longer be required for iPhone 3Gs, however a short tether process to unbrick the 3G device will be performed in all AT&T stores (tether cords will be provided). Apple stores will also perform this tether process, however in the event that a customer’s device is not tethered in the Apple store, their device will be inoperable until they get home and tether through iTunes. Prepaid and Pick Your Plan will not be allowed on the 3G device.

The SSK has been modified to allow customers interested in the iPhone 3G to enter their information, select rate plans and data plans, and print a document that will allow COR reps to quickly access the customer’s information in OPUS and save time for data entry in the activation process.

Note: In the interim, 2G iPhones will continue to be activated via iTunes - BAU. This is also true for existing AT&T customers who receive a 2G device as a gift, hand-me-down, etc. and wish to activate the device. Existing AT&T customers who switch to the 2G iPhone must tether through the iTunes process to begin using the device.

Compensation
Because the 3G device will be activated in store, compensation for the 3G device will be BAU. COR reps will receive compensation for upgrades and new activations with a 2-year agreement.

Purchase Limit
The device purchase limit will remain three (3) per customer for iPhone 3G in AT&T stores.

Allocations
If allocations are required at launch, supply chain will allocate based on January-April sales rates applied on a store-by-store basis.

Direct Fulfillment
The DF tool will be available at launch in COR for iPhone 3Gs. Customers will be required to pay for the device when the order is placed and the phone will be shipped to the store in the customer’s name.

Existing Stock of 2G Devices
We will continue to sell 2G devices until stock is depleted.

Return Policy
2G Devices
Customers who recently purchased a 2G iPhone may want to return their device once they hear about the 3G model and price point, but the new device will not be available immediately. Since the announcement and launch will be about 30 days apart, we could lose some customers who are within their BRE period and want to return their device before their 14 days expires and wait for the new 3G device. We must acknowledge and address their desire to get the best device for them.

Here’s how AT&T will handle 2G iPhone returns:

If a customer purchased before 5/27, we will follow BAU processes – no device returns. However, all postpaid 2G iPhone customers in good standing are upgrade eligible, so these customers will qualify to upgrade to a 3G iPhone when it is available.
If a customer purchased on or after 5/27 (within the 14-day BRE period before the product announcement on 6/9), we will let them exchange their 2G iPhone for an iPhone 3G before August 1. This means that after we launch the 3G model they can return their 2G iPhone, pay the 10% restocking fee, and purchase a new iPhone 3G before August 1.
Note: This modified return policy applies only to customers who purchase from AT&T stores.

3G Devices
The return policy for 3G is changing from 14 days to 30 days for both Apple and AT&T stores.

To cancel service within the first 30 days, the customer must return their equipment to the place of purchase (no exceptions).
If the customer cancels service after 30 days, they will be charged the ETF. The customer is not required to return the device to cancel after 30 days.
Special Notes Regarding 2G Devices

After the iPhone 3G launches, activations of 2G iPhones for new AT&T customers can be performed in COR stores or in the existing iTunes tether process. COR reps will receive compensation for activations of new AT&T customers done in store.
2G upgrades will continue to be activated via the existing iTunes tether process.
Existing 2G data plans will remain available for 2G devices until further notice.
Note: 2G iPhones are out of stock in the DCs, and the Direct Fulfillment tool for 2G is turned off. 2G iPhones have been removed from the “myRewards” incentive catalog.

***Confidential AT&T Information. For Internal Distribution Only.***
post #36 of 36
Thread Starter 
Quote:
Originally Posted by MikeShaynePI View Post
Eh. I was in a 2 year contract with them up until a month or so ago, so I guess I don't mind signing back up. What bothers me is the lack of incentive to sign the contract. When I did so before I got the RAZR for free, or at least super cheap. I wasn't paying full price for a phone AND saying I had to use it for the next two years.
Yeah, but the raw cost of a razor was never $499. An iPhone is never going to be a bargain appliance. I think the "handset for free" mentality is what Apple was rallying against with the G1 iPhone. The providers were fine with that system, because it took the emphasis off the handset makers and put the carriers into the key bargaining positions, which lead to the largely crippled phones that predominated before. With the iPhone, Apple said, "If you make the phone [or mobile computer platform, as I see it] have real value for the consumer, they will be willing to pay for it. And they did. People groused later, but at launch they paid $599 for an 8GB iPhone with half the features and functionality that it has 1 year later. But those original iPhones will still be able to benefit from 90% of the value of the 2.0 software update. They'll be able to do everything new iPhones will, with two exceptions: the GPS and the 3G speed [when not on WiFi]. Considering the statistic that most people change phones every 6 months, that's pretty great. So, I think the lifespan for an iPhone for most people is going to be more akin to that of a laptop than a cellphone. People will only upgrade when hardware advancements make it attractive, with better cameras, videoconferencing, capacity bumps, etc..

What's interesting now is how well Apple will be able to integrate their new MoblieMe service. With devices like the MacBook Air and the iPhone/iPod Touch, perhaps the new paradigm isn't going to be that you have to keep multiple copies of all your data on every device, but simply that you have access to your data from every device.
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