I remember seeing this inadvertently on opening night. It came out on a Wednesday, and my friends and I were bumming around a thrift shop, and I felt pressured to buy something, so I went with this $2 framed portrait of the poster from Speed. The one with the big Keanu head.

Oddly enough, it didn't have that text. So it really was just a big Keanu head.
Anyway, my friends and I were headed home when we bump into an old friend who casually mentions he's shopping because it's his birthday. We all hang out a bit, go to dinner, all the while I'm dragging this giant Keanu head around, telling them, "Guys, I can't really carry this any longer." Someone suggests going to the movies, and we find out that The Matrix had opened that day. At this point, I was totally oblivious to carrying a giant, framed Keanu head with me into the theater, as I accidentally became the world's biggest Matrix fanboy.