I just don't see it as being ignored. I hear about it constantly.
There are commercials*, on major networks and cable stations alike, that demand that 'industry' fix "our energy crisis" and "save us from climate crisis."
I heard it framed constantly as an issue, questions about the topic, etc. on CNN when I spent 6 months watching that all the time. The blogosphere discusses it relentlessly. Major companies, like Apple and more, continue to introduce Green-initiatives. My own school, the largest art school in the United States (tallest midget, I know) is going through a major green change-over. Both candidates mention the topic, if not incessantly, with regularity. Al Gore made a movie that grossed 50 mil, and got exposure through an oscar for the song. Then he won a nobel prize for bring attention to the topic, fell into good graces again, and was even genuinely suggested as running-mate to whoever would become the democratic candidate back in the primaries (again, a topic I heard CNN mention many times). All of this on the back of discussing Global Warming. I can't seem to escape it, with climate change often being associated with things that it has nothing to do with.
More, it is always discussed with the hubris of sensationalism. We are ending the planet for all time,
right fucking now. Right now, during
this very news cycle. It's a problem, but there seems to be a blind, vague goal-oriented attitude towards it, as if there aren't a hundred thousand elements involved. Eileen mentioned earlier the people that get cold in the winter and say "global warming my ass." I absolutely believe her. By that same token though, people who watch
An Inconvenient Truth walk outside, start to sweat from a hot day and say "Holy Shit! He's right!" Hurricanes get pointed at with the same finger of narrow perspective, as if global warming has come to a head in the last four years and we are seeing the catastrophic results
right now.
Hurricanes haven't changed that much from all we can tell. We haven't understood them long enough, or observed them long enough to have any true ability to judge what influences them. Same with the weather in general. To look at the world with such gloom-and-doom eyes and shake our heads at what we've done, is to look around with the same shallow narrow perspective that lets people believe the earth may only be 10,000 years old. We're talking about a planetary system whose forces, habits, and changes exist on a colossal level, that it is pure hubris to suggest we actually, honest-to-god, understand it.
Please don't take this as a Ostrich-like denial of the issue. My intention is not to dismiss the subject, just to frame it with some perspective, and to tone down the histrionics. It would be equally ludicrous for me to deny any human influence in the affairs of this planet.
Back to the main subject: A volcanic industry has developed around "going green." It's everywhere.
Could more be done? Sure, absolutely. But to suggest that it's some sort of hush-hush topic that only the enlightened speak of or acknowledge is kinda pushing it. There is most definitely a culture shift. However, these sorts of things move slow, and not everyone is going to drop everything and go completely carbon-neutral overnight- especially when they have bigger fish to fry. But it's in the discourse, and it's here to stay. (Until the planet's shifts it's monumental but fickle tendencies and we start being told we're heading towards an ice age again.)
I'm not trying to be confrontational, and please appreciate that these words were written while I was very tired. Please ignore any snark or careless tone, as it was written with respectful intentions.
*Anecdotal but, I know for a fact that specific commercial played at least a half dozen times on Comedy Central today, and I've been seeing it and ones like it for weeks. Same on CNN. (those are the only two stations I ever watch, so I can only speak for those).