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Study debunks bad gamer image

post #1 of 15
Thread Starter 
Playing video games can lead players to better family lives and more money

People who play video games have better family lives, are more social and make more money than people who do not, according to two new studies.

The Canadian and American studies dispel stereotypes surrounding gamers -- largely that they are solitary, overweight teenagers who are wasting their time. According to the Canadian study, one in two Canadians can be considered a gamer, having actively played video games within the past month.

The average age of a gamer is 40, and half are women. More than 82% play video games an average of 7.1 hours each week.

The U.S. study, compiled by Ipsos MediaCT for video game review website IGN Entertainment, found that far from being loners, 55% of all gamers are married, 48% have children and 57% of those who are parents regularly play video games with their children.

"Families are getting very involved and parents are becoming more supportive about gaming," Judit Nagy, vice-president of consumer insights with Fox Interactive, IGN's parent company, says. "It's fun and interactive and a nice way to play with mom and dad."

Just as board games brought families together decades ago, video games have become a family unifier, Nagy says. Many young parents who already suffer from hectic work schedules nonetheless find it easy to make time to sit down with their children for a quick game.

"Family gaming is becoming a big part of Canadian families' pastime. Mom, dad and the kids are all playing together," said Nicole Helsburg, spokeswoman for the Entertainment Software Association of Canada.

"Those who grew up playing games have taken that into their adult lives and are now embracing that as a way to spend time with their kids."

The U.S. study also found that gamers who are young and single are far more social than their non-gaming counterparts.

Single gamers are twice as likely to go out on a date in any given month. They are also nine% more likely to go out with their friends than people who do not play video games.

In addition, gamers are 11% more likely to play sports than non-gamers and spend the same amount of time per week reading books as those who don't play video games.

"All this underscores the fact that gaming has become a mainstream medium in this country that appeals to people from all walks of life," said Adam Wright, director of research for Ipsos MediaCT.

While their social lives seem to soar above their Xbox-less peers, gamers also make more money than those who do not play video games, the study found.

According to the IGN study, the average income of a gaming household in the U.S. is $79,000 US, compared to $55,000 for those households that do not play.

Anil Somayagi, associate professor in the department of computer sciences at Carleton University, wasn't surprised by the discrepancy in income. He said many gamers are highly educated and technology savvy, traits coveted by employers offering higher salaries.

"If you are good at games, you probably have some aptitude for computer science," he said. "One of the things games teach you to do is experiment. That is exactly the skill you need to learn. In effect, games are ways of teaching computer skills."
post #2 of 15
This is a biased study. Maybe I'd trust it if it didn't come from a gaming site. Can't gamers just accept their nerd ways? Or do studies like this give them hope that maybe, someday, they'll get a girlfriend....just as soon as they beat Fallout 3.

Do I need to say I'm joking?
post #3 of 15
Can anyone spot a problem here, aside from the fact that this survey was carried out by a company with a vested interest in the gaming community's image (hints in bold)?

Quote:
Single gamers are twice as likely to go out on a date in any given month. They are also nine% more likely to go out with their friends than people who do not play video games.

In addition, gamers are 11% more likely to play sports than non-gamers and spend the same amount of time per week reading books as those who don't play video games.
Quote:
Originally Posted by from the official Ipsos press release
Methodology

Research was conducted in two phases, a quantitative overview of gaming households among the U.S. online population, and a follow-up qualitative deep dive among the key segments in the gaming market. The quantitative research was conducted in June 2008 by Ipsos MediaCT, the technology, media and entertainment division of Ipsos. Approximately 3,000 respondents completed the 25-minute online survey among an online representative population of 12- to 54-year-olds. Respondents qualified based on whether they owned a modern gaming console, handheld system, or a PC/Mac that is used to play games.
post #4 of 15
To me, just reeks of geeks lying about how much they get laid.

Good ol' surveys.
post #5 of 15
This struck me as odd and goes against my life experience.

Quote:
In addition, gamers are 11% more likely to play sports than non-gamers and spend the same amount of time per week reading books as those who don't play video games.
Well, outside of the reading books thing, because we all know people in this Country don't read.
post #6 of 15
With gamers doing nearly twice as much fucking, reading, sports, eating, sleeping and drinking as non-gamers - and getting paid twice the salary, whilst seemingly only working half as long - buying a console is possibly the smartest financial life investment you can make!
post #7 of 15
A gaming site commisions an openly biased survey in order to make gamers feel better about themselves.

Fantastic.

Look, all I've got is anecodtal evidence, but the vast majority of gamers I know spend their weekends playing Halo or Call of Duty on X-Box Live, not dating or hanging out with friends. And the notion that if you play videogames you've got a leg up in the field of computer science is pretty hilarious.
post #8 of 15
I'm not reading any gamer image polls until I can kill children in Fallout 3. You gotta set boundaries, people!
post #9 of 15
Quote:
Originally Posted by InTheShadows View Post
This struck me as odd and goes against my life experience.
It should also strike you as odd that Ipsos didn't include non-gamers in the survey. How exactly do you come up with quantitative comparisons when one of the groups being compared isn't even represented in the polling results???
post #10 of 15
Quote:
Originally Posted by DaveB View Post
It should also strike you as odd that Ipsos didn't include non-gamers in the survey. How exactly do you come up with quantitative comparisons when one of the groups being compared isn't even represented in the polling results???
Easy. Whatever non-gamers do, gamers do twice as much/twice as well. It's science.
post #11 of 15
Thread Starter 
Quote:
Respondents qualified based on whether they owned a modern gaming console, handheld system, or a PC/Mac that is used to play games.
Quote:
Originally Posted by DaveB View Post
It should also strike you as odd that Ipsos didn't include non-gamers in the survey. How exactly do you come up with quantitative comparisons when one of the groups being compared isn't even represented in the polling results???
Unless the top quote means "qualified as a gamer or non-gamer, depending on if they owned one of these consoles". The wording is kinda weird. But yeah, the study does appear biased.

Do you want to know what makes it even more biased? I work in the games industry and our corporate "rah rah" Gaming News email notified me about the article. Sounds like a morale booster.
post #12 of 15
Their definition of gamer is overly broad.
post #13 of 15
Thread Starter 
Quote:
Originally Posted by devincf View Post
Their definition of gamer is overly broad.
That too. "People who play video games" does not necessarily equal "gamer".
post #14 of 15
Who gives a shit? I can once again say I'm younger than "the average gamer," and that's all that matters. Survey, validated. Please.
post #15 of 15
People who play solitaire or minesweeper on their computer does not equal gamer either, and they must have been included in this "study."

Quote:
Originally Posted by DaveB
It should also strike you as odd that Ipsos didn't include non-gamers in the survey. How exactly do you come up with quantitative comparisons when one of the groups being compared isn't even represented in the polling results???
Good point.
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