http://multiplayerblog.mtv.com/2008/...50-cent-games/
Oh, that zippery sound you just heard? Oh that was my wallet sealing itself shut.
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Originally Posted by MTV
During today’s Activision Blizzard earnings call, a financial analyst asked the company’s CEO, Bobby Kotick, why the company didn’t keep all of Vivendi’s games when the two gaming companies merged.
The analyst didn’t name any games, but technically, he had to be referring to the likes of “Ghostbusters,” “50 Cent: Blood On The Sand” and the new “Riddick,” which all appear to have found new publishing homes. (EDIT: Riddick found a new publisher? When, and who?) So, Mr. Kotick, why not keep hold of these games which were deep into development and anticipated by gamers? Kotick responded not by addressing any of the games by name, but by talking about Activision’s publishing philosophy. The games Activision Blizzard didn’t pick up, he said, “don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises. … I think, generally, our strategy has been to focus… on the products that have those attributes and characteristics, the products that we know [that] if we release them today, we’ll be working on them 10 years from now.” |






