The Munsters vs. The Addams FamilySource material: The idea of a family of monsters had been around for a while, but never crystallized until the early 60’s. TAF began as a collaboration between cartoonist Charles Addams and Ray Bradbury; when no publisher bought it they went their separate ways with the idea – Bradbury created his own ghoulsih family (Homecoming and To Dust Returned), while Addams introduced his creepy clan in the pages of The New Yorker. Advantage
Addams.
Duration and ratings: Both shows ran for 2 seasons, The Munsters (TM) with 70 episodes and The Addams Family (TAF) with 64. Nielsen ratings were higher for TM, but Nielsen families also loved King if Queens, so take that as you will. I’d call this a tie, but network execs would disagree, so advantage
Munsters.
Theme song: Both are catchy earworms, and TAF has the bonus of lyrics, but this really is no contest. The Munsters theme song is relentlessly fun. Advantage
Munsters.
Familial social status: The Munsters were blue-collar folks and the Addams Family were the idle rich. It’s easy to want to champion the working slob, but socioeconomic status has no affect on show quality (again, King of Queens.) Also, Gomez owned many companies:
“In the original sitcom, Gomez owned businesses around the world, including a crocodile farm ("Crocodiles Unlimited"), a buzzard farm, a salt mine, a tombstone factory, a uranium mine, and many others.” – Wikipedia
He therefore gave work to many individuals, helping to support their families and bolster the economy. I’ll call this a
tie.
The Families: I like TAF more because they showed no interest in conforming. The Munsters thought that they were like everyone else; the Addams clan didn’t give a fig what you thought of them. I’m tempted to make this advantage Addams, simply because I’m biased against conformists, but I’ll make it a
tie.
The Men: Herman vs. Gomez, Grandpa vs. Uncle Fester. Ultimately, this is a matter of taste because they’re all fucking great. While I have a slight preference for Gomez and Fester, I could never complain over anyone’s preference for the Munster men. This is a
tie.
The Women: Yvonne DeCarlo’s Lily vs. Carolyn Jones’ Mortitia. Lily, as befits the family’s socioeconomic level, is akin to the working-class mothers throughout sitcom history; she reminds me of Patricia Richardson from Home Improvement, or (although not a mom), Kirstie Alley. While Lily may be down to earth, Mortitia is cultured and patrician (and sexier.) Mortitia stands out more than Lily, she is more of a unique character, and as was mentioned elsewhere in this thread, you can easily envision Gomez and Mortitia fucking (and in a very kinky fashion to boot, a concept explored further in the films.) TAF also had Grandma Addams, but she never really seemed that important. Still, advantage
Addams.
The Kids: Eddie and Marilyn vs. Pugsley and Wednesday. Although possessed of boring names, Eddie and Marilyn were more prominent characters than the Addams spawn. Wednesday and Pugsley (I love that name) wouldn’t come into their own until the films, but those are outside the scope of this analysis. Plus, Pat Priest:

Rowr. Advantage
Munsters.
The Other Family Members: This is where TAF cleans the Munsters clock. Beyond the five principals you rarely ever saw other Munsters (but it’s cool that there were Gill-men on both sides of the family), but TAF gave us Thing (technically Thing T. Thing), Cousin Itt, and Lurch, all unique, fully realized and terrific characters. TM had pets, particularly Spot (who was awesome), but only had mere seconds of screen time. While we would have to wait until the second Addams Family film for a Fester/Thing masturbation joke, there’s no doubt the advantage goes to the
Addams Family.
Storylines: Many similarities, mostly normal folks reacting to the eccentricities and monstrosities of the families. I liked the Addams Family humor and storylines more, but that’s because they seemed more like the Marx Brothers. This really is a subjective matter, so I’ll call it a
tie.
Three wins for each family and four ties. However, the Addams family victories in the fields of clan matriarch and supporting family members give it an advantage over the Munsters.
Winner (by a nose):
The Addams Family
It was a slow day at work.