I'm picturing some poor schlub on the line, wallowing in his misery that this is the only job he could get in this economy, getting an order that a Bob in Altoona wants to order a copy of Troll 2. Our hapless hero finally snaps, has an epiphany, and sends Bob a copy of McBain instead. Satisfied, he gets up from his post, flips the bird to everyone, grabs his coat and walks out into a bright, sunny day.
A fucked up order for one man, yes. But also a "stick it to The Man" moment for another.