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Originally Posted by Waaaaaaaalt
I mean the money your paying for the whole channel lineup goes entirely or mostly to the cable company so the only way for that show to make money is advertiseing. However none of that really matters because you don't have a Neilson Box. So if you watch every commercial or not it won't make a difference to them.
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Maybe I'd argue that I pay a reduced bulk rate for the channels because it presents the network an opportunity to market to me. Whether I choose to watch those commercials or not (flipping a channel or fastforwarding via DVR) does not make what I do stealing. After all, I can safely say that I do watch some commercials that catch my eye and even when fast-forwarding I still have to watch to make sure I don't skip the show at all so I'm aware of, on some level, the advertisers that are supporting the show and the products they are selling.
As for the viewing numbers for non-Nielson families, TiVo actually does provide anonymous usage stats about who watches what shows, what commercials were skipped or watched, how long from when you DVR'd a show did you watch it or how many times it was watched. In that sense, recording it with my TiVo and watching it is measurable by the network.
To go a bit further and slightly more esoteric, fair use has been legally established to imply that recording shows broadcast and watching it at your leisure and fastforwarding through commercials or whatever is within your legal rights of that content while taking that show and redistributing it is illegal.
Do I necessarily think of all that stuff when I TiVo a show and watch it and feel fine about it but guilty if I download a show off of BitTorrent? Not really, but somewhere in there those all probably factor in. As I said, at the end of the day my decision is personal and is just based on how I feel about it.