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Thread Starter 
Most people scoff at the idea of an iTunes-like digital store for comics, but i think Longbox will do it.

99 cents a copy (for new comics - older = cheaper)
8 free comics a month
Option of reading free comics with ads
Copies can be read off-line
Can read same download on multiple applications (Computer, iPhone, Kindle, DS, XBox..)
Ability to download related comics and storylines at a discount
Optional commentary tracks and extra content for free
Wishlists and discounts for gifts
Free re-download

From reading and listening to two intervies so far, it is pretty obvious that all the major companies, including Marvel and DC, are in on this. They'll officially confirm companies this week on Comicon (only BOOM and Top Cow were already announced).

The beta starts soon (September, IIRC),

http://www.ifanboy.com/content/artic..._Step__Longbox

2-hour interview:

http://www.comicgeekspeak.com/episod..._speak-850.php