Quote:
Originally Posted by ElCapitanAmerica 
I just don't know how somebody can be super excited about the "environment" from a planet you have never her anything about. Maybe if it was something unique that you've read from a novel or graphic novel ...
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People who like fantasy novels with maps in the front* and people who like sci-fi novels with detailed world-building** get excited about these kind of things. Imagine you're, I don't know, a huge J.K. Rowling fan, and you hear she's working on a new series set in an entirely different reality from the "Potterverse". You might get excited thinking about what kind of reality she's constructing more than any possible story elements.
To belabor the analogy and play devil's advocate, Cameron is like a known and loved sci-fi author who's teased a new epic trilogy of novels in a new universe. For fans of previous works, the new world he's creating is as exciting to speculate about as the story and characters.
For me, I'm as big of a science and technology cheerleader as I am a film fan, so I find all of the technical stuff he's doing utterly fascinating. In fact, I imagine any "making of" documentary on Avatar has a very good chance to end up being way more interesting to me than the film itself.
*I like some of these.
**These too. I know.