Originally Posted by Matches_Malone
Millions of people bought full-price movie tickets just to see a trailer in 1999.
there will never be another situation like the third star wars sequel
1) it was a cultural event that was one of a kind, the film played for months and was viewed as virtually a perfect film by the public, becoming an iconic part of the pop culture landscape
2) this was 16 years after the last film, long after most had given up hope of a new film.i can only compare this to michael jackson rising from the dead 15 years from now and moonwalking into a theater near you.
3) the people who grew up on star wars were old enough to have kids and famiies of their own. they wanted to replicate the experience in their offspring and brought them along
AND LAST AND MOST IMPORTANTLY
even if wing comander sucked, you did not know that going in. you were paying a full price ticket for the trailer of the decade, AND a free science fiction film (a film that would appeal EXACTLY to the target audience who had interest in the trailer anyway).
the avatar thing was 16 minutes and they kick you out of the theater
the avatar day thing was in the middle of the worst recession since the great depression, with gas prices 3 times what they were in 1999, and people worrying about their jobs etc, while also being able to find entertainment and indeed the footage itself on the internet at home
when the actual 2.5 hr film comes out, along with the 3d that can not be viewed at home, you will see actual crowds.