It will be very interesting to see how this plays out.
For Marvel, only good can really come of this. Having a parent company with deep pockets can only be beneficial for them. It really has worked out for DC-they are allowed to let smaller books (be they Vertigo or lesser selling but well regarded super hero books like Secret Six) continue to be published. Marvel on the other hand, has been ruthless in cutting books that are not turning a large profit for them -in other words, any comic that isn't Spidey, X-Men, Hulk, Daredevil, F4, Iron Man, Cap, Thor, or the Avengers (or related) recent examples of this would be the cancellation of critically well recieved titles like Captain Britain and MI:13 and Agents of Atlas. Now maybe they can stand a chance.
And as many pointed out, Disney bought Miramax when at the time they were relasing movies like Clerks and Pulp Fiction. Sure, there were times when the religious nuts were boycotting Disney because of Miramax produced films like Priest and Dogma, but Disney easily waited for that shit to blow over, and it always did. Now, obviously it will be a little different with Marvel....let's not kid ourselves. If Disney is producing t shirts with Spidey and Hulk on them, then they are not going to allow comics with said characters doing anything scandalous that extreme religous nuts can use as ammo against Disney. But would Marvel ever have anyway?? I mean, it isn't like they weren't protective of their character's image before this-Spidey never even had pre-marital sex for fuck's sake. So this just means that there is now a 100% chance Marvel will never publish a book where Wolverine rapes and kills an innocent girl, or Thor and Cap and Iron Man have a threesome, as opposed to the 99.9% chance there was before Disney bought Marvel.
While it is a shame that Disney/Marvel (feels odd typing that) won't ever be able to produce live action versions of Spidey, the FF, the X-Men and Daredevil (The Avengers characters will be back at Marvel within 5 years, more or less) the truth is, they will STILL make money off the movies made by other studios. Sure, the percentages are smaller, but Marvel has always reaped some millions off the film properties set up at Fox and Sony. All this means is now Sony and Fox will be writing checks to Disney for profits off some of these new movies. Are they small percentages? Yes, but that has gotta still sting a bit for them.
Now, the theme parks is a whole other story. I don't care what the contracts say, Disney is crafty, and will find a way to get Marvel away from Universal before too long so they can impliment "Marvel Super Heroes Land" at California Adventure or in Orlando. Count on it. May not happen tomorrow or next year, but it will happen.
Personally, I would LOVE to see a Marvel Universe attraction done by Disney. A Marvel Universe ride, done to look like a 60's era early Marvel Universe, would be amazing. Something very pop art and cartoony, something inspired by the art of Jack Kirby and Steve Ditko. (although with the X-Men I would go 70's classic to include Wolverine and Storm, etc) If they tried to do a contemporary Marvel ride, it would be dated in no time. Just look at how
90's and dated the Marvel stuff is at Univeral now. None of it reflects the looks of the comics today really. But If they went classic, they could never be dated if the whole idea is to be retro on purpose, something to commemorate Marvel as they were in the begining. This more "G Rated" version of the Marvel characters would still be in keeping with their history, and more in keeping with Disney's image as well. Besides, it isn't like the original looks of Spider-Man, Hulk, Captain America, the FF and a lot of the others has changed that much to not be instantly recognizable to any kid or parent.