I haven't watched the entire making of documentary(might fix that tonight), but there was one point where Damon Albarn talks about the fact that most people now listen to music as a playlist. As a result, it's hard to get listeners to engage on one topic for more than a song or two, so he says something to the effect of making the album feel like you are listening to your iPod, and, in essence, keeping your attention by constantly shifting the music stylistically so you get the same feeling you would from listenting to your collection on shuffle. Getting people to listen to your album by making it not sound like a traditional album is a pretty cool idea.
The fact that he is able to pull this off while keeping the whole album feeling like a cohesive whole, and delivering some really great, catchy songs, is pretty impressive.
