Seriously? Its 2010, dude.
Romero remarked, “You know, I never wanted to make you my bitch, not you, not them, not any of the other players and, mosy importantly, not any of my fans. Up until that ad, I felt I had a great relationship with the gamer and the game development community and that ad changed everything... I regret it and I apologize for it.”
Daikatana is remembered as one of the major commercial failures of the gaming industry. After Romero’s initial hit with Doom, he was “on top of the world back then,” but with Daikatana, he saw the effects of what terrible marketing choices can do to help ruin a game even further. He blames arrogant and foolish behavior, acting too much like a rock star to focus on the development of the game. “The game insulted nearly everyone who read it. It was a terrible marketing decision. I apologize for letting it loose in the first place,” he said.
“I should have stopped it,” he lamented. Today, Romero remembers the problems that the advertising caused, and how his boasting worsened sales and reviews. “I didn’t [stop it] and I’m sorry for that. While the game could have been better on a number of levels, that ad and the hype that preceded and followed it was clearly a marketing failure.”
How does it affect him these days? “Well, I’m resigned to it. There is no use in challenging and fighting everyone that puts the game down. I mean, it’s only one of my games…it really doesn’t hurt anymore.”
Romero remarked, “You know, I never wanted to make you my bitch, not you, not them, not any of the other players and, mosy importantly, not any of my fans. Up until that ad, I felt I had a great relationship with the gamer and the game development community and that ad changed everything... I regret it and I apologize for it.”
Daikatana is remembered as one of the major commercial failures of the gaming industry. After Romero’s initial hit with Doom, he was “on top of the world back then,” but with Daikatana, he saw the effects of what terrible marketing choices can do to help ruin a game even further. He blames arrogant and foolish behavior, acting too much like a rock star to focus on the development of the game. “The game insulted nearly everyone who read it. It was a terrible marketing decision. I apologize for letting it loose in the first place,” he said.
“I should have stopped it,” he lamented. Today, Romero remembers the problems that the advertising caused, and how his boasting worsened sales and reviews. “I didn’t [stop it] and I’m sorry for that. While the game could have been better on a number of levels, that ad and the hype that preceded and followed it was clearly a marketing failure.”
How does it affect him these days? “Well, I’m resigned to it. There is no use in challenging and fighting everyone that puts the game down. I mean, it’s only one of my games…it really doesn’t hurt anymore.”





