Fox International Channels (FIC) reveals record breaking audience results for the global launch of
“The Walking Dead”
Following the Stellar Performance in the US on AMC, The Walking Dead’s Worldwide Premiere Breaks Several Records in Multichannel Television
LOS ANGELES (November 7, 2010) – After debuting across 120 countries in Europe, Latin America, Asia and The Middle East, Fox International Channels (FIC) today revealed the record breaking audience results for the global launch of the television series The Walking Dead.
The global premiere of The Walking Dead, scheduled in all FIC markets during the first week of November and in most markets in the 10pm timeslot, delivered ratings as strong as those achieved by the US premiere last Sunday on AMC. In most countries where ratings were available at press time, The Walking Dead was the highest rated program on pay television of the night.
The Walking Dead’s impressive achievements in FIC’s major territories include: outperforming every US cable series premiere in the year or more, building at least 100% in audience over the average by time period and winning its time period among all Pay TV in all markets.
Global Ratings Highlights:
In the UK, TWD delivered 315,000 Adults and was the highest rated show in its time slot on Pay TV, based on live ratings for FX and its multiplex, and becoming the highest rated premiere for a new show on FX in five years. Based on the performance of previous shows, FIC expects the total audience to double once delayed viewing figures are added in.
In Italy, TWD delivered 360,000 viewers with a 17.2% Share of the total viewing on Sky channels, becoming the highest rated show of the night on any Pay TV channel and the second-highest rated performance of any series ever on Fox.
In Spain, TWD delivered 105,000 viewers, with a 10.2% share of viewing on Pay TV channels, becoming the highest rated show in its time slot and the highest rated series premiere on FOX for 2010.
In South East Asia, TWD delivered 380,000 viewers, beating all other Western Channels and obtaining significantly high ratings in Singapore (425% higher than the time slot average) and the Philippines (1,700% higher than the time slot average).
In Mexico, TWD did a 1.8 rating among P18-49, exceeding the time slot average by 230% and winning its time period among all Pay TV.
In Argentina, TWD did a 3.5 rating among P18-49, exceeding the time slot average by 341% and winning its time period among all Pay TV.
In Colombia, TWD did a 2.1 among P18-49, exceeding the time slot average by 176% and winning its time period among all Pay TV.
In Peru, TWD did a 2.1 among P18-49, exceeding the time slot average by 970% and winning its time period among all Pay TV.
In Venezuela, TWD did a 1.2 among P18-44, exceeding the time slot average by 123% and winning its time period among all Pay TV.
In Korea, TWD delivered 57,000 viewers and was the highest rated premiere on Fox this year.
“In just a few months, FIC and AMC have demonstrated the effects of a truly global collaboration resulting in the biggest global launch in TV’s history,” said David Haslingden, CEO and President, Fox International Channels (FIC). “The strong performance results and numbers we are seeing this week, demonstrate the strong appeal of this high quality drama, as well as, the tremendous marketing efforts of our teams worldwide.”
Countless International critics declared The Walking Dead a must watch Television indulgence, “It’s plausibly scripted and impressively shot” (Daily Telegraph), “If you have never been a fan of undead dramas, this may be the one to change your mind. Recommended!” (The Observer), “The Walking Dead is a feast. Dig in – but don’t worry about a knife and a fork” (The Guardian).
The Walking Dead, AMC’s original series, is based on the comic book series written by Robert Kirkman and published by Image Comics. Kirkman serves as an executive producer on the project and three-time Academy Award-nominee Frank Darabont (The Shawshank Redemption, The Green Mile) serves as writer, director and executive producer. Gale Anne Hurd (The Terminator, Aliens, Armageddon, The Incredible Hulk), chairman of Valhalla Motion Pictures, serves as Executive Producer. David Alpert from Circle of Confusion serves as Executive Producer. Charles “Chic” Eglee (Dexter, The Shield, Dark Angel) serves as Executive Producer.
“The Walking Dead is Must-Subscribe-To-Pay-TV at its best”, said Hernan Lopez, COO, Fox International Channels. “As our platforms around the world continue to seek exclusive first run series in order to drive subscriptions, we’re thrilled to bring them exactly that, on a massive global scale.”
FIC owns all international rights for The Walking Dead outside of North America and recently hired Entertainment One to handle third party Broadcast TV, Digital and Home Video sales for the show.