I too, really don't understand those people. I've read the number of these people is somewhere between 300,000-1,000,000. May not be much, but it's basically the entirety of comic readers in North America, and the UK. Numbers reflect those two markets, but obviously UK is far less important.
But seriously! Its not like we're decrying the poor sales of WIlson, or of the absolutely amazing Asterios Polyp! Even non superhero genre titles, generally sell very poorly. Terry Moores Boneyard, which I have not finished but plan to soon, is brilliant. It's not idiosyncratic or difficult to sell, or it shouldn't be. But out of 28 issues, it sold 40,000 copies only. I don't know, the more I read about the industry the less hope I have for it. I think we should just be glad there are people who love the medium enough to give us great comics. And that the industry can at least somewhat support these creators. But I genuinely don't think the industry is going to improve.
Its interesting that comics are considered a somewhat debased and childish medium. Ironically, comics in our countries are almost exclusively read by adults not children. To me, this may be the single biggest problem comics have. It's also not a coincidence, the market crashed in the 90s when the entertainment habits of children switched from comics to videogames. Videogames are commonly sited as the biggest factor in the death of the English language comic. But I think it's also due to the self destructive habits of the industry in that decade.
It'll be interesting to see how comics survive the next generation. I mean the industry is not fostering any new readers. It's almost shocking how flats sales have been, and 2010 actually saw a decline in the direct market.