I saw the New X-Men logo in the last pic in this post and remembered how much I dug it. It was such a simple design, but created a very effective identity. So, of course, I got to thinking about the title logo for other comics and which ones were my favorites. I went through a bunch in my head -- the many classic Batman logos with the bat silhouette behind them, the sweeping Uncanny X-Men logo, the curved Amazing Spider-Man, but I think this one remains my favorite:

I can't quite put my finger on it. Maybe it's the arrow inside the A suggesting bold forward movement, maybe it's that most of the issues I read as a kid featured different colored variations of it, but there's just something about this word mark that personifies the team like none of the others they've had.

I can't quite put my finger on it. Maybe it's the arrow inside the A suggesting bold forward movement, maybe it's that most of the issues I read as a kid featured different colored variations of it, but there's just something about this word mark that personifies the team like none of the others they've had.



