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New Model for Indie/Creator Books?

post #1 of 5
Thread Starter 
I saw this by Warren Ellis, and thought it was interesting:

Quote:
In the few quiet moments during the general horror and mess of this week, it’s been sort of dawning on me that I could, as a comics writer, go pretty much all-digital for new releases at this point. (With a few outstanding exceptions.)

FREAKANGELS has been a successful project, doing what lots of people told me (and Avatar!) couldn’t or shouldn’t be done — paying creators to make a weekly webcomic and then making the money back on the (re)print collected editions. It must be doing okay, because every six months I hear from the Avatar compound that William’s rubbing money on his chest and giggling as he drinks gin from an athletic Brazilian girl doing a handstand.

Online, FREAKANGELS gets between 30 and 40 thousand readers a week. (We’re on a veeery shallow constant upward trending curve, but the actual count is a bit more jagged.) I don’t have solid numbers on the book collections, but, like I said, there’s rubbing and crimes whenever a new volume goes out, so I guess they do okay. I know there have been occasions where we’ve done 5K copies of a FREAKANGELS book on release month, and have been continuing to move at least 500 copies of that same book per month several months later. We do okay. We earn out and go into profit.

If this were a print periodical, 30-40K a pop for an indie book about weird kids in London would be kind of a big deal. Not least because forty thousand readers for a monthly comic about people building greenhouses and jabbering about the true shape of the mind would be, in this market, close to impossible.

The stores obviously like selling the collections, though. More than they’d like selling the singles. (And if that were untrue, THE WALKING DEAD would be the best-selling comic in English. As it is, THE WALKING DEAD, probably the best longform serial in American comics today and about to become a prestigious tv series, has taken 77 issues to wrestle to an audience of 27K per month. Its collected editions do extremely well, as they should.)
Obviously something like Penny-Arcade might apply as well. Say what you want about your opinion on the quality of the comic, it is obvious they have had huge success with a mainly online distribution of the comic. Not sure what the numbers are on their print editions, but hell I can find them at Barnes & Noble as well as my comic book shop.

I guess this is mainly for those interested in doing their own comic. A thought maybe of doing it online and then collecting it later in trade form for actual physical distribution.
post #2 of 5
Yeah, I've always been surprised at how well print collections of webcomics offered for free online seem to do, in certain cases at least. Perry Bible Fellowship, Sinfest and Achewood are even published by Dark Horse, though I thought I'd heard somewhere that the second Sinfest trade had been delayed, so maybe its sales aren't so hot. But there are absolutely people making a living at webcomics, and part of that is print sales. I guess it comes down to people not wanting to read everything online. (Which is nice, because it seems to offer a modicum of protection from piracy.)

A big part of it is publicity and optics, though. I publish a couple of webcomics, I have loyal (but tiny) followings, and I do make a dribble of money at conventions via sales of print versions of my comics. I've had a few people who were interested say "Oh, it's all online?" and then wander off without buying, so I don't know. But certainly I think I'm reaching a broader audience by offering print comics. Right now, though, I'd say more of my (tiny) profits come from advertising.

By the way, READ MY COMICS!!!! CLICK THE LINK BELOW!!! DO IT, ACE!!!
post #3 of 5
OK, so: I'm almost a blank slate when it comes to iTunes/iPad/iPhone/iWhatever. Don't have any of it. I don't even download stuff via iTunes.

But, as a comics creator, it's pretty clear to me that the iPad in particular offers an immense possibility for digital distribution. However, my understanding is that there isn't yet a "generic comics" app for iPad--that you have to have the Marvel, DC, Dark Horse etc. app to view comics, which means you have to be signed on with a comics company to be able to digitally publish comics?

Is that the case? Or is it possible to self-publish digitally? Don't you need some code to provide a comic properly for iPad, or can you just upload a PDF or CBZ file? If I signed on with iTunes as a content creator, would that be all I needed?

Anyone who can provide any help with this would have my eternal gratititude.
post #4 of 5
There are a couple of "generic" comics apps: Comixology (which is also the software that Marvel and DC are using in their apps) and graphic.ly (which I haven't played around with much). Each features both a full-page view and a guided panel-by-panel view mode (good for iPhones and text-heavy panels).
post #5 of 5
This is a great way to think and go forward... BUT, I think it's very easy for Ellis to champion this idea when he's an already established name. Shops would not be ordering that many copies of Freakangels if it didn't have his name on the cover.
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