Re; The use of Comic Continuity in Comic based film
As a former hard core Marvel Head I'm happy to see the Marvel films using callouts to "the larger Universe". But so far we've only had callouts, not real Continuity.DC is just different. You can have a good Detective story with Batman as the Detective, and never reference why he's tracking down murderers dressed as a Bat. You can also have a good action movie, Spy Thriller, Noir Crime film etc with Batman in more or less prominent roles. I think you could do the same with Superman: stop making films that are all about the character and make films that use Superman as the Protagonist and feature a real story.
Continuity in the DC world is simply a plus: in the Marvel Universe it played a much bigger role IMO.




