I go through phases where I'll watch every trailer at apple.com, some of them multiple times, and other times I'll go three months without watching a single one. There's no rhyme or reason for it, just a cycle where I'll burn myself out on them and quit for a while.
But there really is no better way to see them for the first time than in the big room, with the big speakers, on the big canvas, the thing unfolding and revealing itself to you, coquettishly, like a brand new concubine.
What?