Because to the larger public, Superman is a difficult character to grasp (costume, tone, etc.). The most popular incarnation of the character at the moment is one that bares only the slightest resemblance to what comic fans know.
Edit: That reminds me, the costume, I strongly suspect some changes in the costume for this new film. I've made some comments regarding my thoughts on the costume before, but it's going to be strange if they do indeed alter it. Messing around with that iconography is a slippery slope.
Edit: That reminds me, the costume, I strongly suspect some changes in the costume for this new film. I've made some comments regarding my thoughts on the costume before, but it's going to be strange if they do indeed alter it. Messing around with that iconography is a slippery slope.





