That's a terrible poster (Harrison Ford not front and center?), but it's an even lamer tag line
Recently, at my job, several elderly coworkers were discussing the movie RED and how much they desired to see it because of the involvement of actors above a certain age
I think something like MORNING GLORY could have enormous appeal to the over 50 demographic, if the marketing chose to capitalize on that. I think this is a movie calling out for a hand illustrated Struzan style poster. I saw the trailer for this film, and the morning show that it's centered around has a 'TODAY SHOW' looking logo. I think that should have been incorporated into the poster design, as well as some sort of rising sun motif.
Oh well, missed opportunity