SELL-ULOID: THE MARKETING OF HOP

Saw the Easter displays at Walmart this past weekend. Amazed this hasn't been accomplished before. At this level anyway. The DESPICABLE ME connection made me curious about seeing this, but the marketing's a bit too much for my tastes. I can't blame them, but they haven't really sold me on the film, beyond its character/holiday marketability.

What a frightening article.

I'm just amused that it's not following in the steps of the traditional holiday movie, by helping audiences find "the true meaning of Easter;" maybe on a double bill with The Passion of the Christ.

Well, there's my dream of owning an anally-fixated jelly bean dispenser fulfilled at last.

Maybe I've just gotten old and cynical, but I find this whole thing amusing more than anything else. It's not like cheesy products licensed to a crapped-out holiday movie is exactly a new thing; I just love how they seem to have abandoned any trace of restraint or common sense about it.

The other thing that tickles me iis how they're selling a contemporary kids' movie with a rabbit who's dressed like he was cryogenically frozen after leaving Mudhoney circa 1992. Oh, Hollywood execs - you're so hip. 

Picked up some of those carrots this weekend. Not bad, but pales in comparison to the IHOP Minionade and Minioncakes.

I feel ill...