I think it's genuine. Tyler's not as refined as Eminem and his demons aren't quite as vicious I don' think, but he's definitely the model here. They're not subtle about it. What I love is how contradictory the whole thing often is- something that used to bother the shit out of me about rap (shit on other rappers for rapping about guns, rap about guns the next song), but I've come to appreciate. People are contradictory, our emotions are contradictory and selfish and stupid. I think Odd Future has all that raw punk energy going for them, great music, sick rhymes, but the bigger picture reason they're so fascinating is how fucking moment-to-moment reactive Tyler has been, and how it's been able to affect his music immediately.
I don't know how to apply it, but I'm reminded of South Park's uncanny ability to spit out an episode within 72 hours of an event. Tyler's not quite doing that, but the tweeting, the videos... it's all a big interesting package.
EDIT: I'm fairly certain the article caused these:


...he's 100% right and 100% wrong. I am going to unplug a bit before I do start feeling creepy though.