I get what you're saying, but I'm getting the feeling people want this to be more like Flash Gordon, and I don't see why it has to be that way. I'm not really seeing a lack of pulp sensibilities either, just a little less overt than what we're used to. There's still aliens, some weird-looking architecture, swordplay, etc. Not to mention the fact that trailers rarely represent the full tone of the film.
I guess what I'm saying is that I'm still pretty excited for this, overt pulp sensibilities or no.