Quote:
Originally Posted by
Chris Myers 
They'll never win younger viewers over as long as they continue to feature stuff like Best Costume for Corolianus, Best Cinematography for Meek's Cutoff or Best Actress for Tilda Swinton in We Need To Talk About Kevin. For my little sister, these are Boring talky movies where nothing ever happens and everyone is unattractive, presented by old farts as embarrassing as uncles and grandpas.
The sole reason of existence of this annual award show is praising people who are responsible for making movies. I doubt teenagers give a fuck about how movies are getting made, so why EVER bothering appealing to that demographic?
I think this is kinda defeatist, isn't it? I mean, why even bother televising it?
Let's face it, the Oscars are broadcast for one purpose, and that's promotion. The studios want to get the word out about their movies, and an award is a good way to do that. And so I think we should have some stake in an Oscar broadcast that appeals to many people, if only to get the word out not about the Best Picture winner we don't care for, or the really interesting movie that pulls a Best Supporting Actress nomination. The powerful picture that takes home Best Foreign Film. Etc. Etc. It's good when great movies earn exposure. Which is why I was in favor of the ten nominations idea, which is apparently now being rejiggered once again.
The problem is the turgid, straight-faced presentation of the titles you showed. The Academy segregates, and never makes something off the beaten path look as fresh or appetizing as it should (Best Documentary Short-Form feels like a sojourn to the library every year). How often does some starlet or young male actor come up to rattle off some pre-processed, studio-approved jibe about a Best Picture candidate, saying something like, "This is a story about two lovers. Divided by fate. By history," bla bla bla, clearly not having seen the movie in question?
Great movies are EXCITING. We know this as movie fans. Even when they are quiet, introspective, or just plain strange, they have something that lights our synapses, that electrifies us. Something we can relate to on a deeper level. The Academy needs to bring this to life, and not continue this path of "everything needs to be sober and respectful" or "let's make a joke about how no one has seen this" (a la "The Reader").
It's not about demographics, it's about enthusiasm. Last year's broadcast was a goddamned funeral dirge. Just because you have young hosts doesn't make it youthful or fresh. You need to break some eggs, go wild, break a few rules. Present these movies with passion, with excitement. Tank one year in the ratings, go experimental, and the buzz will be strong enough to come back the next year.
How to do this:
-Off-the-grid host. There are tons of names that haven't hosted yet, funny, entertaining performers. Some are cinephiles! If you spend forty five minutes listing off names, you're sure to get ten must-have rookies.
-Present the ten nominees within their own separate montages. Save the less popular ones for the beginning of the telecast. Have the director of each film co-edit a montage with another director of their choice.
-More man-on-the-street stuff. Errol Morris did a mini-doc that aired on the show a couple of years ago where people discussed their favorite movies. Do that a few times during the show with people praising the Best Picture winners.
-Stop pretending there's a bigger movie universe out there beyond the nominations. There is, but we don't need a montage during the Oscars of how exciting Transformers and Wolverine were, that just distracts and it's insulting.
-Shrink the Academy. It's too big, and not that prestigious anymore. Who cares what Maya Angelou and the butler of Samuel L. Jackson think of the Best Actor winners? Make it a rotating membership, where you join the Academy for about three years, and shrink the roster to maybe eighty people. Wittle out those that seem ill-suited to the Academy Awards (Gerard Butler, who I'm not certain is in the Academy, probably isn't the best authority on these matters).
-Wallpaper the broadcast with commercials from the smaller movie companies. Academy ad space is pricey, so set aside part of the budget to allow the smallest films to showcase commercials for their films on DVD or in theaters.
-Do Best Original Song, but have the songs covered by popular modern acts. Mix it up. Also, nominate better music, because, shit, people.
-No more goddamned red carpet shit. Again, this will provide the added ad dollars, but I think the red carpet show is so long and tedious that it's soured people on the actual awards. Either have the red carpet coverage done by actual journalists asking interesting (and sometimes fun) questions, or cancel the whole fucking thing. If Justin Bieber shows, ask him what his favorite nominated movies are, and why. Don't ask him about anything else, please.
I would also suggest more comedy sketches, but it depends on who they hire. No more fucking Bruce Villanch. Have sketches done by Louis C.K. Better yet, just hire everyone that used to work on the Dana Carvey Show, including Charlie Kaufman.