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Why is Warner's struggling so hard with getting DC movies right?

post #1 of 4
8/20/11 at 8:54am
Thread Starter 

This is just something I've been wondering about lately, as there are other segments of the company (i.e. animation) getting these characters right and telling fun stories with them. But why have the non-Batman live action films been lacking in quality and fun? We live in a world where Marvel made a Thor movie that people actually liked, why couldn't Warner's get Green Lantern right? I think it's only going to get more baffling going forward with the possibility of Marvel getting out there with some of their lower tier characters on movie screens while Warner's is still struggling with DC's big guns.

 

I don't know, it just seems to me that there are a lot of fertile concepts for Warner's to mine to great effect (I'd kill for a good Legion movie, or Kamandi), but I just don't think that they can't not blow it for some reason.

 

What are they doing wrong?

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post #2 of 4
8/20/11 at 11:58am

They don't care as much because they don't need to care as much. Marvel is a devoted company that struck out on its own to make more money as an individual company fostering their character stable on the big screen. Obviously the Disney merger affects that, but they're still structured that same way. DC is a much longer-term subsidiary of WB, and it's just a potential character mine for the bigger company. There's not the same business structure at play, and WB feels no actual pressure to do what Marvel is doing. They don't need to, they're playing a bigger game. There's a perception that Marvel and DC are in competition on the big screen as they are on the printed page, but the paradigm is different. They're not in the same stadium.

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post #3 of 4
8/20/11 at 12:07pm
Thread Starter 

I know that as a studio, they're in a totally different boat than the whole Marvel situation, but I'm just surprised that they don't care enough to ride a commercial wave. Obviously some of the urgency will be lacking when you've got the Potter franchise in your stable, but they've really sunk ludicrous amounts of money into movies like Green Lantern and Superman Returns for no to miniscule returns on those investments.

 

The next Batman is going to make some bank, and I think Nolan's producing credit on Superman will add some momentum to that one. But other than that, they just seem to be lazily wasting money on this stuff. From a business standpoint I'm just kind of baffled at their approach.

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post #4 of 4
8/20/11 at 12:30pm

Wouldn't the answer be that from a business standpoint the shotcallers are bad at the business of making comic book movies?  I mean you don't spend $200M on a movie without thinking that it'll be "good."  And by "good" I mean make a decent profit.
 

Quote:
Originally Posted by D.S. Randlett View Post

The next Batman is going to make some bank, and I think Nolan's producing credit on Superman will add some momentum to that one. But other than that, they just seem to be lazily wasting money on this stuff. From a business standpoint I'm just kind of baffled at their approach.


 

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