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One-off Trailers

post #1 of 45
10/14/11 at 7:50am
Thread Starter 

Recently on the board, we were discussing the new debut trailer for THE AVENGERS, and I expressed my disappointment that it didn't feel appropriately 'epic', that it didn't evoke in me a sense of awe that these characters were finally getting ready for their long awaited team up. IMHO, this mostly owed to the clip show nature of the trailer, and it's choice to veer in tone between moments of snarky (or perhaps, 'Stark-y'?) comedy, rock music montages, with some Sam Jackson voice over to kick it all off. It felt like what it was: interesting moments cut from a larger film, rather than a trailer specially crafted for hype building

 

It got me thinking.. some of the most memorable, most enjoyable trailers are the ones where the studio spent a little extra cash and took the time to make something unique. Rather than tease audiences with snippets of what they'll see in theaters, some opt to craft a little short in order to introduce you to the movie and it's concept. It's designed to get your attention and make you want to see where that concept is taken in the finished film

 

Some examples that come to mind

 

 

 

 

 

 

 

 

 

Do you like this marketing technique? Is it a good way to advertise a film? In an age of studio penny pinching coupled with ballooning budgets, this seems to be a method rarely used these days. Would you like to see it make a comeback?

 

What are some of your favorites?

 

 

PS After it's opening Goldeneye moves on to become a much more traditional trailer, yes, but I still think the unique introduction of Brosnan as the new Bond counts for this thread. That section of the trailer played during an A&E BIOGRAPHY episode on Bond back in 1995, and it was my first ever look at Brosnan in the role. I thought it was pretty darn cool at the time

 

Also, while some say the SPIDERMAN WTC WEB ATTACK was supposed to appear in the film, Rami claims it was always to be used for a stand alone trailer

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post #2 of 45
10/14/11 at 8:01am

This one from Rocky IV is a classic.

 

 

War of the Worlds teaser is pure vintage Spielberg.

 

 

Terminator 2

 

 

I remember people being fooled in the theatre thinking this was the trailer for The Phantom Menace. Also a nice spoof on the GoldenEye teaser.

 

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post #3 of 45
10/14/11 at 8:24am
Thread Starter 

I'd entirely forgotten about the WOTW teaser. I really like that one quite a bit. As you say, vintage Spielberg

 

EDIT: I guess you could say some of the recent MUPPETS trailers are part of the ONE-OFF style

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post #4 of 45
10/14/11 at 8:45am

Face/Off!  At least the first half of it.

 

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post #5 of 45
10/14/11 at 8:53am

The best trailer of the 1990s. Easily.

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post #6 of 45
10/14/11 at 8:57am

A few more...

 

These teasers really set the mood for Jurassic Park and its sequel.

 

 

 

Classic teaser for Back to the Future which they recently spoofed with Michael J. Fox for the Spike Awards

 

 

 

Star Trek VI had a nice sendoff teaser

 

 

And the recent J. J Abrams reboot

 

 

Hulk

 

 

Indiana Jones and the Last Crusade had a fairly original teaser

 

 

Strange Days

 

 

1941 teaser with John Belushi

 

 

South Park Movie

 

 

The Simpsons Movie

 

 

 

 

 

 

 

 

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post #7 of 45
10/14/11 at 9:13am
Thread Starter 

Some of these bring back great memories, and others make me want to run home and grab my iPad so I can see them for the first time with sound. I'd forgotten a few even existed, but looking over this thread I have to say I think the ONE-OFF is definitely my preferred style of teaser by far. If you watch most of these before you see the film, you'd be excited but not have to worry about SPOILERS

 

(though it's not a style that works for every film, of course)


Edited by Princess Kate - 10/15/11 at 7:32am
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post #8 of 45
10/14/11 at 9:16am

Love the one for The Last Crusade.  Never seen that one before.

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post #9 of 45
10/14/11 at 9:21am

Unbelievably brilliant:

.

 

Unbelievably misleading:

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post #10 of 45
10/14/11 at 9:23am
Thread Starter 
Quote:
Originally Posted by mcnooj82 View Post

Love the one for The Last Crusade.  Never seen that one before.



I can't watch videos with the sound on at work. Is that the one where Ford staples the hat to his head? If so, I saw that at an early age and for years afterwards thought that was really how he secured his iconic chapeau!

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post #11 of 45
10/14/11 at 9:26am

Yup, that's the one.

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post #12 of 45
10/14/11 at 1:09pm

The Da Vinci Code teaser is better than the film itself

 

 

Pixar is also known to create specially made teasers for their films. Some of the better ones...

 

A Bug's Life

 

 

Toy Story 2

 

 

Monsters, Inc

 

 

The Incredibles 

 

 

Ratatouille

 

 

Wall-E

 

 

Up

 

 

Toy Story 3

 

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post #13 of 45
10/14/11 at 6:24pm

What? No mention of TOYS??

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post #14 of 45
10/14/11 at 6:28pm

Dude, TOYS was the first trailer that came to mind! I was gonna post it too but then...I watched it. Ugh.

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post #15 of 45
10/14/11 at 6:54pm

Yeah, a little effort makes all the difference. Shows that they care.

 

Like the use of imagery in this one.

 

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post #16 of 45
10/14/11 at 7:18pm

When this trailer came out in the fall of 98, it was like the world uncovered the Dead Sea Scrolls:

Of course, watching the film several months later was like finding that those scrolls contained nothin' but ancient doodles of dicks.

 

In 1989, this trailer made it damn clear that the upcoming summer was going to belong to no one but Bats:

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post #17 of 45
10/14/11 at 7:32pm

Our fears were relieved 13 years later, when we finally got our fully CGI Yoda.

 

I saw Batman (1989) recently and i think it still holds up real well over the years. I enjoy it a lot more than Batman Begins or The Dark Knight to tell the truth.

 

I have a special fondness for this Luc Besson gem.

 

 

 

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post #18 of 45
10/14/11 at 7:40pm

Waaaaait a minute!  These aren't trailers with footage shot specifically for the trailer!

 

Still cool trailers though.

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post #19 of 45
10/14/11 at 7:45pm

Yeah, I remember that Fifth Element trailer playing like gangbusters when it first came out. I was completely shocked to see the film playing to a dead theater during it's first weekend. Shocked.

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post #20 of 45
10/14/11 at 8:13pm

I LOVE the score from Brazil used in the WALL-E teaser.  It fits perfectly to the imaginary and completely unnecessary prequel in my head where we watch all the little WALL-E bots working together on the trash piles.

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post #21 of 45
10/14/11 at 8:56pm
Quote:
Originally Posted by mcnooj82 View Post

Waaaaait a minute!  These aren't trailers with footage shot specifically for the trailer!

 

Still cool trailers though.



Yeah, cool trailers but we're talking about specially made teasers with no footage (or very little) from the actual film. Speaking of which:

 

Last Action Hero

 

 

Total Recall

 

 

Resident Evil

 

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post #22 of 45
10/14/11 at 9:12pm

I'm fairly certain that the Lacuna ad wasn't actually in the movie itself.

 

 

And a little extra!

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post #23 of 45
10/14/11 at 10:02pm

(Sorry, its in poor quality) Where did this Robin Williams go?

 

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post #24 of 45
10/15/11 at 1:38am

First thing I thought of:

 

 

Best jump-scare in a trailer ever?

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post #25 of 45
10/15/11 at 5:48am

 

 

 

 

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post #26 of 45
10/15/11 at 7:24am
Thread Starter 

I'd never seen that JURASSIC PARK teaser before. It's just perfect, I love how it set's up the premise of the film in a very Crichton like way, as if it were recounting events based on real science. Very mysterious. Very cool!

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post #27 of 45
10/15/11 at 9:22am
Quote:
Originally Posted by Andrew Tom View Post

Best jump-scare in a trailer ever?



That was the best of the horror jump-scare teasers. I remember they copied that model for a few horror teasers during that time.

 

Nightmare on Elm Street 5

 

 

Texas Chainsaw Massacre 3

 

 

Jason Takes Manhattan

 

 

Jason Lives

 

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post #28 of 45
10/15/11 at 12:14pm

Great topic. I LOVE these types of trailers and they are always the most interesting to me. Brings me right back to being a kid, pre-internet, when you would see one of these and have no idea what it was until the big reveal towards the end. Then the film wouldn't come out for at least a year after that.

 

Ah, nostalgia.

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post #29 of 45
10/15/11 at 5:09pm

Godzilla:

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post #30 of 45
10/15/11 at 7:03pm
Thread Starter 


 

Quote:
Originally Posted by Chris Myers View Post

Godzilla:


 

 

Psst, Chris: I love the GODZILLA '98 TEASER too but check the first post in this thread

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post #31 of 45
10/16/11 at 1:58am

I do really love this concept, and wish it was done more, though I wouldn't want it to become too common - part of what makes these special is that they stand out so much from the norm.

 

This one has always stuck with me:

 

 

In fact I don't know that the film really lives up to it, but it works on its own as a nifty little ode to the great communal experience of going to the movies (before revealing the dark punchline).

 

Also,

 

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post #32 of 45
10/17/11 at 6:47am

Love the way they introduce the new guy.

 

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post #33 of 45
10/17/11 at 8:19am


 

Quote:
Originally Posted by Dan Benenson View Post

Also,

 

And, of course, there's the Psycho trailer. It's probably one of the best examples of this. Only Hitchcock could get away with it.

 


 

 

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post #34 of 45
10/20/11 at 11:32pm

The Green Mile had a pretty effective teaser

 

 

Of course, Superman: The Movie had an iconic teaser

 

 

The Empire Strikes Back had a very cool teaser consisting only of artwork

 

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post #35 of 45
10/20/11 at 11:52pm

Man... what I wouldn't give to have been a teenager at the time when that Superman trailer played in theaters.  It's almost unbearably BIG.

 

And how cool would it be to see concept art for early teasers like this now?

 

Weird to see the Polygram logo before The Green Mile.  I'm so used to it just being Warner Bros and Castle Rock.

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post #36 of 45
10/22/11 at 6:34pm

Danny DeVito introduces a Jewel and a Stone.

 

 

 

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post #37 of 45
10/25/11 at 8:41pm

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post #38 of 45
10/28/11 at 4:52pm

Dirty Rotten Scoundrels

 

 

Another teaser better than the film itself with a cameo by Steven Spielberg

 

 

Transformers

 

 

 

 

 

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post #39 of 45
11/4/11 at 4:45pm

The Hills Have Eyes 2

 

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post #40 of 45
11/5/11 at 7:30am
Thread Starter 
Quote:
Originally Posted by felix View Post

The Hills Have Eyes 2

 



Felix, you just keep bringing the goods. Bravo. Another stellar ONE OFF I had no clue existed till this thread. If I were not currently out of green boxes, you'd get a green box

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post #41 of 45
12/4/11 at 1:10am

Found these.

 

 

Does this count?

 

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post #42 of 45
12/4/11 at 4:05am

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post #43 of 45
12/4/11 at 6:53am

The Indiana Jones & The Last Crusade teaser posted by User_32 is great, but given Spielberg's reticence towards doing DVD commentaries for fear of spoiling the 'movie magic', I'm shocked he'd put something like this out. 

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post #44 of 45
7/8/12 at 6:58am

Forgot about this RONIN Teaser.

 

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post #45 of 45
7/8/12 at 8:51am

Theatre exploded when this Flintstones teaser played before Jurassic Park a year before it was set to be released.

 

 

The Punisher

 

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