Stuff that deal with pacts with the devil (or whatever) sometimes hit me in a horror sweet spot. It worked for me with PA3, but I remember it really hitting a nerve when it came to The Ring (Verbinski remake).
One of the elements I really liked about the remake was the mystery behind Samara's origins. Naomi Watts' character delved into it and found vague hints of sinister rituals that Samara's parents must've participated in in order to have a child. I think it was Martin Henderson's character that found an old box full of random objects. One of the things in there that freaked me out back then was a sheet with Chinese characters. It was just such a 'foreign' object to find in that box, it took me by surprise.
For whatever reason, the coven stuff in PA3 worked for me in a similar way.




