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2011 In Movie Marketing

post #1 of 9
12/17/11 at 5:46pm
Thread Starter 

Inspired by this.

 

What are some of the best ads, trailers, viral campaigns and posters for this year's movies? What are the worst?

 

I absolutely LOVED the trailer to "Beginners." Glad it's receiving some awards attention - while I think this movie makes it look livelier than it really is, it makes me remember why I wanted to see it so bad, and how sweet I thought it was.

 

 

Also, kudos to the "Battle: Los Angeles" guys for depicting a movie that I might want to see, a movie that wasn't actually "Battle: Los Angeles."

battle-los-angeles-poster-7.jpg

 

And on the shitty side, while it's not really all that great, whomever marketed "Cedar Rapids" must have wanted it to fail. Every single poster, banner, and trailer made it look like a really bad sitcom.

cedar-rapids-poster-220.jpg

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post #2 of 9
12/17/11 at 11:55pm

Best trailers

 

 

 

 

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post #3 of 9
12/18/11 at 3:22am

Movie's not out yet, but, really:

 

 

 

Also, we'll still have to wait for it to pop up online, but the new Dark Knight trailer is a thing of brilliance. Two minutes of high blood pressure.

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post #4 of 9
12/18/11 at 5:59am

I have to give a big thumbs down to the ad campaign for Cowboys and Aliens.  Which seemed to consist of essentially running the same exact trailer in front of every film from December until its release date.  Those dozen or so scenes were so etched in my head I felt like I'd already seen half the movie by the time it came out.  Made sitting through them again a bit of a chore.  And it didn't help that it wasn't a very good trailer to begin with.

 

Most unintentionally comic campaign has to be Deathly Hallows Pt. 2 and its "How Many Times Can We Use Voldemort's Scream?" philosophy.

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post #5 of 9
12/18/11 at 6:21am

I dunno what Disneys people were doing this year with John Carter, but it certainly wasn't 'marketing' in the traditional sense that I understand it - that is, to actually generate interest in your product.

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post #6 of 9
12/18/11 at 6:36am

DIsney almost seems embarrassed by the very nature of the property.

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post #7 of 9
12/18/11 at 9:28am

The second trailer, scored to Kashmir, at least gives a sense of scale. And the audience I saw it with was actually on board by the end of it.

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post #8 of 9
12/18/11 at 10:48am
Quote:
Originally Posted by Justin Clark View Post

The second trailer, scored to Kashmir, at least gives a sense of scale. And the audience I saw it with was actually on board by the end of it.



I just saw that trailer in front of Mission: Impossible in IMAX and I'm more sold after that three minutes than I have been by anything that's come before.

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post #9 of 9
12/18/11 at 1:43pm
Quote:
Originally Posted by Richard Dickson View Post

I have to give a big thumbs down to the ad campaign for Cowboys and Aliens.  Which seemed to consist of essentially running the same exact trailer in front of every film from December until its release date.  Those dozen or so scenes were so etched in my head I felt like I'd already seen half the movie by the time it came out.  Made sitting through them again a bit of a chore.  And it didn't help that it wasn't a very good trailer to begin with.

 

Most unintentionally comic campaign has to be Deathly Hallows Pt. 2 and its "How Many Times Can We Use Voldemort's Scream?" philosophy.



The shame of Cowboys and Aliens is, that little "teaser clip", where Craig and Harrison Ford are in the town and they all turn and see those lights in the sky approaching, then the ship dive bombs them, and Craig blasts the ship...that scene had me really excited for the film. It was the full trailer that then killed my interest. Could it be that Hollywood took mercy on the public and let slip the ultimate mediocrity of the film?

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