Quote:
Originally Posted by
Renn Brown 
Except this boils down to the same thing it always has... the studio do not want to manage, staff, and oversee the production of 20 $10m production on the gamble that one will explode into a huge success, when they can just go with 1 big brand and make it into 1 $200m dollar that requires fewer people, less stress, less division of efforts across the board and will probably break even at the very least. They'll fight tooth and nail against any major change that fractures their effort.
This is completely true and as much as I hate it with every fiber of my being from a film loving creative standpoint, in the current environment of the GFC-that-won't-go-away, it's not entirely unreasonable from a business position.
The thing is too it's not just the economy, hell it's not even three or even four things that you can point to and say "this is why this is happening. I honestly believe there are so many factors at work; economic, technological, cultural, generational - all playing their part in what is a deep shift in viewing habits, spending habits and what people think of when they decide they wish to be entertained.
Yes audiences have become hopelessly fractured thanks to the internet, a wider array of entertainment options from online, to gaming to the rise of great TV and so on. Yes that same internet has changed the very notion of word of mouth, making feedback instantaneous and global and yes those younger people online have a completely different notion to what constitutes 'watching a movie' than many of us do.
It's all changing. The viewers and their habits and tastes, the way entertainment is delivered entirely, the vast array of choice in that entertainment and the tightening economy making it all that much harder to financially prioritize.
So the studios see this tsunami of issues coming at them - any one of which could hurt the industry if not prepared for - and surprise, surprise, they completely panic. They're the deer caught in the headlights at this point, tied to their old alliances to the brick and mortar theater chains, unable or unwilling to get out of the way as the car barrels down on them. So they pull up stumps, essentially go into siege mode and start pumping out nothing but the very safest of business propositions - over and over again.
Thing is a couple of big performers this new year will not stop this tide - If anything, Avatar has done Hollywood a bit of disservice, fooling it seemingly into assuming this is a slump or a phase, they're refusing to see the future being built around them while they huddle in a shack with their clockwork and steam engines.
Things are going to change drastically - and the new model is going to force itself on Hollywood if it can't wake up to the 21st century and get with the program.