Way back in the day, a friend and I went to see Schindler's List in limited release in Chicago. When we came out, I noticed that all of the posters in the theater had been changed to sepia-tone photos of Eddie Murphy in his Lions jacket-all Beverl Hills Cop. The posters were emblazened with the words-"IT'S ON-COP III!"
My friend and I DIED! I mean, how abosolutely UN-ORIGINAL! Remember the first BH Cop? The poster was Eddie, sepia-tone, with the words "THE HEAT IS ON! BEVERLY HILLS COP"
The second one was a picture of Eddie, sepia-tone, with the words "THE HEAT IS ON AGAIN! BEVERLY HILLS COP II"
And the third-just absurd-"IT'S ON! COP III"
It made me think of the Dennis Miller line-"That's like people shortening the title of Wheel of Fortune to simply-'Wheel' in an attempt to seem 'hip'-BUT IT'S WHEEL OF FUCKING FORTUNE!"
It just screamed desperation. And oddly enough-I never saw those teaser posters at any other location.
But to this day, every time my friends and I are putting together plans for an evening, one of us, upon finalizing the plans, will blurt-"IT'S ON! COP III" as shorthand for, "This is a fine plan, count me in, I'm proud to be a part of the endeavor."
So there you go.
And hey, the first Maniac Cop is very cool. It's got Bruce, and Robert Z'Dar,and Shaft! It's a solid, low budget thriller.