As I walked out of the theater room for the Avengers (2nd viewing with my friend who hadn't seen it yet), I noticed a line of several HUNDRED people of all shapes, sizes, and ages (lots of families with kids) going from the adjacent screening room, down the hall, past the ticket taker, all the way through the gigantic lobby to the theater entrance.
When I told my friend it was for a 7pm preview screening of Men In Black 3, she and I started laughing our asses off, probably to the notice of the people in line (we had to walk past all of them to get out of the theater). "They can't wait three more days for this crap?!" "They did see the second one, right? And then they lined up for this one?"
This is Providence RI and not New York or LA, it takes a lot to motivate that many people to come to the mall and line up for something. It's pretty damn surprising that there was any kind of anticipation at all in the general public for this thing.