Haven't seen this as I'm not a fan of Soderbergh's cold detached style, not to mention his recent fixation with underlit/piss yellow cinematography, but I have to admit that the man knows how to play the Hollywood game. Magic Mike's budget was 7 million and it will gross 100 million by next weekend.
This is amazing for a number of reasons. Firstly for the fact that Soderbergh had to FIGHT to get a budget of 7 million. Not because it was too much but because the conventional studio system mentality is that low budget movies don't make money and no one wanted to finance MM. The reason for this fucking stupid rationale is because the studio's are corporations and the idiots who run these studio's are mostly Ivy League assholes who follow the usual way of thinking that studio suits always do. As George A. Romero said in a 1982 issue of Cinefantastique "No one is approaching this business sanely with small but steady profits. They want to rape it all in one go.". Which is why these dipshits don't want to make a 7 million dollar movie because they don't think it will gross 100 million in its opening day and this is why they make fucking trash like John Carter and Battleshit, loaded with action and FX, which fails because it's made-by-committee garbage.
I've said this before and I'll say it again; we're basically back to where we were in the 60's with the studio's spending insane amounts of money on spectacle while the real innovation is coming from low budget indies using lightweight technology. Today is no different except that there isn't a single studio that's actively embracing low cost digital technology to produce small movies on limited budgets with maximum creative freedom afforded to the Directors.
Magic Mike should be a wake-up call to studio's that you don't need to spend 200 million to make a movie and should be held up as an example of the best of both worlds where a Director got to make the movie he wanted and scored a profit for the studio. It's a niche that Miramax and New Line Cinema used to fill, as Roger Corman did before them, but is now empty as most of the true "indie" studio's are now gone.
Given the easy and low cost of digital tech, we should be moving into a new golden era of cinema.