Quote:
Originally Posted by
The NZ Natural 
I think alot of people seriously, SERIOUSLY over-estimate how well known any comic character that isn't Spidey, Hulk, Bats or Supes is.
Exactly. Most people had no clue who Iron Man was before 2008. The same can be said of Thor, Daredevil, The Punisher, Ghost Rider, and, to a lesser degree, Captain America. Definitely of Blade. The X-Men had a somewhat built in audience by the time the first film came out do to the 90s animated series that ran for five years, but even they weren't a sure thing.
People have to remember that coming across a shit ton of superhero merchandise in most stores like you can nowadays just did not happen before the big superhero movie boom about a decade ago. Spidey, Supes, and Batman? Of course. But not the rest, outside of action figures. Did it exist? Of course, but not widely available. You had to be in a comic book or novelty store to find stuff like that.
Granted there ARE cartoons running now that pimp the likes of Ant-Man, Luke Cage, Iron Fist, and even Guardians of the Galaxy, but they tend not to last more than a year or two anymore. How many Spider-Man cartoon have come and gone since the Raimi films started? 3? 4? Possibly 5? Hell, Marvel is already set on ending the Avengers one that they are running right now after the current season and rebooting with a completely different one by the fall. The action figure industry also isn't quite what it used to be, so while kids might recognize characters to a certain extent, it's not like they have a toy for every one of them anymore.
Some of these second and third tier character's names might be recognizable to the populace, but on the whole they have no clue who they are. Marvel has done a pretty good job of pushing past that over the past four years and I don't see any reason why they can't continue to do so. Will it be harder with some of the upcoming properties like Guardians of the Galaxy and The Inhumans? Yes. But it IS possible.