Originally Posted by Jackson
For now. They really haven't been at it that long, and I would argue that this pace is unsustainable. People will get burnt out quickly. House of Marvel is a house of CARDS!
Ha, ha. Maybe not, don't know. But it doesn't seem like the experiment has run long enough for anyone to brand it the new proven paradigm. sure, the Avengers did resoundingly well. But it was a good movie which deserved to do well of it's own accord. I think Marvel is only a couple box office flops away from the whole thing shrinking back down to a 1 film/ 2-3 years situation. How many suits need to get nervous before the plug is pulled?
Part of Marvel's paradigm is that the individual movies (outside of Avengers) are done on fairly modest budgets, so profitability is not that much of a stretch to reach. With Avengers, they probably have guaranteed the next 2-3 be pretty successful. I think their big risk is the Guardians of the Galaxy movie. Whereas the Iron Man, Cap, and Thor sequels can be sold on the back of the Avengers, GtoG has to stand on its own, and it certainly could come off looking silly.
(One thing I'd like to see done with one these franchises is for them to shoot two movies consecutively with the same characters, but have one be a huge specticle movie while the other one be essentially a relationship drama / stage play. I picture this for the X-men, where you have a bunch of characters having been captured and incarcerated by the villian in such a way to mute/dilute their powers, and have the movie be entirely about the dramatic relationships between the characters while at the same time them solving the dilemma of how to escape. The two movies shot as one would temper the budget of the larger movie, and the second movie while likely not to be as big a hit, would probably earn enough overall to justify itself. Something like this could be done in a Star Wars universe as well, where you could have two stories occuring consectutively. Either one would be written such that they could stand alone, but once taken as a whole would tell a richer story.)
But anyways, one tanked superhero movie will not stop anyone. Look at Green Lantern. No one looks at that and goes, oops we better stop making superhero movies. One stinker just means that they will focus on other characters. In addition, at some point they will also start to kill off some of their characters. It's only a matter of time until they decide that paying RDJ $50 million a movie is no longer worth it, and Iron Man will be the first to go.
Huh, wait, what were we talking about. Oh yeah, Star Wars. At this stage, they better give us one good one before they start counting on making them forever. To me, there really will be a LOT of pressure on this first one, not just to be profitable, but to be good enough to make a boatload of money.