I have to say, I kind of hated this trailer, because while I mildly liked Tin-tin and BFG, like, I'm getting real tired of watching Steven Spielberg genre outings used on bucketloads of CGI. And because the "cinematic game-changer" and "holy grail of pop culture" stuff made it sound like some Harry Knowles acolyte made the thing.
Also, gotta say, the whole pop culture blender thing is such a JJ Abrams concept to me (and boy did this trailer remind me of JJ Abrams), it's like, damn, is the master now imitating the half-assed pupil by adapting this book? You guys see Once Upon a Time? This whole trailer reeked of Kurtzmann and Orci and that ilk. Spielberg MAKES pop culture, he shouldn't have to become one of the lame dudes that recycles/regurgitates/refurbishes it.
I mean, is this thing gonna get super-meta? Will the premise become an excuse for Spielberg to Dark Tower his shit? Will Jaws and ET and Indy and Schindler be in there?
I don't know, there may be some cool setpieces, I was getting more a goofy-ass Minority Report vibe than anything, but even that won't work too much for me if they're as CG as the ones in this trailer look.