They've simply got to get this game into the Christmas Stockings or it's all over. Multiplayer games die out when their community dies out, and that dropoff is like a cliff. Servers become quieter, the only people you can play are the elites and you move on. Repeat.
By the New Year, the hardcore will be running around as Vader or whoever, and the game will have got a nice group of Skinner box addicts up and running... many of which know they can't spare the time or the skill to roll with those new characters. Then they'll be offered for x dollars a go. The outrage will be meaningless. The Christmas Cycle is this games peak time, after that, all the outrage in the world won't dent it's sales significantly as they'd already be dropping off. AAA games generally work on a first thirty days sale cycle I think.